strategy Tag Archive

crew rowing choppily

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How to build a cross-team content engine

Bringing teams together to work on enterprise content products requires intentional and consistent effort. It’s hard to get people sitting in different silos to collaborate, and it’s crucial to gain executive buy-in for an investment in content strategy. Confab 2018 invited me to share some of the approaches I’ve used to break down barriers and …

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Burberry chatbot

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The care and feeding of your chatbot: Conversational interfaces demand a content strategy

Suddenly, we’re surrounded. From internet-enabled speakers to just-in-time text messages to AI-powered bots of all flavors, we have daily interactions through conversational user interactions. And as with any technology in its infancy, many of those interactions are flawed. How do you begin to create well-designed conversational interactions that take into account both the intent and context?

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domino puzzle

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Digital goes horizontal: challenges in the cultural sector

As educational and cultural institutions fight for relevance in an attention economy against a backdrop of an increasingly distrustful environment, taking digital horizontal is a C-suite imperative.

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The hardest problem in digital transformation

The real challenge is creating sustained cultural change: assembling and leading the right teams with the right mindset that work to build bridges within and beyond and organization, to implement successful transformative rather than incremental programs, and to disseminate learning and practice across the enterprise. In the end, it’s all about culture.

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imessage ellipsis

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Friday 5 — 4.21.2017

No one needs the embarrassment of a notification popping up at the wrong time — or on the wrong device. Wired explains how to find out where you’re signed into iMessage, set up two-factor, and turn off messaging where needed. Bloomberg’s new Lens app provides a handy overlay of contextual information about people and companies. You …

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YouTube Live

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Friday 5 — 4.7.2017

YouTube TV has launched in select U.S. cities. Despite a relatively slim initial offering, the mobile-first sensibility and shared accounts seem designed to on-board millennials, and a way for the platform to build relationships with — and gather data on — its massive user base. In a world of specious and incomprehensible data visualization, this article pinpoints …

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phone collage

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Friday 5 — 3.10.2017

Luxury brands have not been early internet adopters — I can recall 1999 meetings with Neiman Marcus execs highly skeptical of the taint of technology. Today, brands are online en masse. Some craft a unique approach to user experience, while others contemplate direct sales via WhatsApp. There’s been endless analysis of the Snap IPO and its non-voting shares this past week. …

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play button animation

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Friday 5 — 3.3.2017

Having lived through 1990s website with visit counting tickertapes and dancing babies, and then the 2000s with endless moving carousels, I’m skeptical of movement for movement’s sake. But Nick Babich explains three valid use cases for animation in mobile user interface design. If your email open rates are flagging, consider using emojis. New research finds that …

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wwf donation page

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Friday 5 — 1.6.2017

Paul Ford gave online donations to 33 charities, and you won’t believe what happened next. Actually, you would — he found a number of opportunities to improve the user experience in online giving. The headlines remind us that artificial intelligence is coming, and we’re all at risk of losing our jobs to the machines. Consider these four factors …

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facebook group live video

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Friday 5 — 12.23.2016

Do you have 49 other people you’d like to video chat with over the holidays? Facebook Messenger can help you out, with up to six people streamed simultaneously, and up to 50 in a carousel-style display. Remember the good old days when digital experience meant only an html webpage? Scott Brinker explains how digital proliferation — from …

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