Perry Hewitt works at the intersection of marketing and digital strategy, and is passionate about leading high-performing teams to drive sustainable change and impact. Her focus is on bringing modern marketing and product practices to mission-driven organizations.

Current and recent engagements include Bloomberg Philanthropies, The Rockefeller Foundation, Lincoln Center for the Performing Arts, and the Ballmer Group / USAFacts.  Previously, as Harvard University’s chief digital officer, Perry led digital strategy for marketing, communications, and engagement for the general public, media, and alumni.

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Latest stories

AI summit takeaways

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For several years I’ve served on the business council for Glasswing, an early stage venture firm focused on AI and frontier tech. Working with Glasswing has broadened my knowledge of where AI is currently viable, particularly its application under the hood in marketing technology. Three takeaways from their recent annual summit at MIT Media Lab: AI ethics are top of mind everywhere. Forget...

New from Pew: Artificial Intelligence and the Future of Humans

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Almost every event I’ve been to lately — whether it’s within the marketing, technology, or social entrepreneurship communities — raises both the inevitability and the risks of  artificial intelligence. There’s a lot of excitement and trepidation, and early consideration about where the responsibility for ethical AI resides. A new Pew report captures some of those...

Translating startup-speak for the corporate buyer

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Startups salivate at the prospect of entering the enterprise — and for good reason. The enterprise is rife with legacy systems and circuitous processes that frustrate employees and hinder results — and the startup has just the perfect product to fix the problem. Too often though, the pitch to the enterprise falls flat …

How to build a cross-team content engine

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Bringing teams together to work on enterprise content products requires intentional and consistent effort. It’s hard to get people sitting in different silos to collaborate, and it’s crucial to gain executive buy-in for an investment in content strategy. Confab 2018 invited me to share some of the approaches I’ve used to break down barriers and garner support for content...

The care and feeding of your chatbot: Conversational interfaces demand a content strategy

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Suddenly, we’re surrounded. From internet-enabled speakers to just-in-time text messages to AI-powered bots of all flavors, we have daily interactions through conversational user interactions. And as with any technology in its infancy, many of those interactions are flawed. How do you begin to create well-designed conversational interactions that take into account both the intent and context?

Your project failed. Now what?

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Failing once in a while is a good sign. While failure can certainly come from inattention or poor decision-making, it often is associated with experimentation and innovation. No one seeks out the sting of a failure and its repercussions, but smart professionals embrace failure as an opportunity to learn and improve.

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