Perry Hewitt

Do these five things to become a better mentee

Do these five things to become a better mentee

“Work with a mentor” is right up there with “maximize your 401K contributions” and “no more than one drink at the office holiday party” on the list of common advice given to young professionals at the beginning of their careers. Harder to find are answers to questions such as, What is the best way to build a mentor relationship? How can you make the most […]

Read more

Read More

The hardest problem in digital transformation

The hardest problem in digital transformation

Digital transformation is challenging — and there are many “red herring” candidates for the toughest. Technology is tough — choosing the right approaches and platforms, and then implementing these intelligently. Talent is hard to come by — the necessary skills seems to be in short supply, and new talent brought in needs to complement and enhance existing institutional knowledge. But the real challenge is creating sustained […]

Read more

Read More

Friday 5 — 4.28.2017

Friday 5 — 4.28.2017

An IDEO team combined human design talent and machine learning to create Font Map, a tool for designers to compare and find similar fonts. This started with Google’s ~750 typefaces, but can scale to many more. Explore for yourself. More and more of my searches start and end in the Google ecosystem, including those short snippets results in Q&A format. There’s an argument to be made that these snippets […]

Read more

Read More

Friday 5 — 4.21.2017

Friday 5 — 4.21.2017

No one needs the embarrassment of a notification popping up at the wrong time — or on the wrong device. Wired explains how to find out where you’re signed into iMessage, set up two-factor, and turn off messaging where needed. Bloomberg’s new Lens app provides a handy overlay of contextual information about people and companies. You can try it as a Chrome extension or an iOS […]

Read more

Read More

Friday 5 — 4.14.2017

Friday 5 — 4.14.2017

Facebook’s AI assistant, M, is now rolling out in Messenger with features like sticker, polls, and payment. While some are underwhelmed, others see this start with a limited number of functions as a step to broader AI capabilities. Poor usability affects everyone, but it disadvantages older adults in particular. This excerpt from a new book offers guidelines and considerations when designing for this large and growing population. […]

Read more

Read More

Friday 5 — 4.7.2017

Friday 5 — 4.7.2017

YouTube TV has launched in select U.S. cities. Despite a relatively slim initial offering, the mobile-first sensibility and shared accounts seem designed to on-board millennials, and a way for the platform to build relationships with — and gather data on — its massive user base. In a world of specious and incomprehensible data visualization, this article pinpoints where and how these interactive experiences make sense. Savvy creators acknowledge […]

Read more

Read More

Friday 5 — 3.24.2017

Friday 5 — 3.24.2017

YouTube has released an AI-powered emotion engine that helps video creators, aka influencers, understand which elements are most and least effective. YouFirst shows the video to a segment of the creator’s audience, uses facial recognition to identify the “power moments” that resonate, and can even tell you which groups of people enjoyed different parts of the content. Anyone remember when building a website meant hiring a webmaster and writing a million […]

Read more

Read More

Friday 5 — 3.17.2017

Friday 5 — 3.17.2017

John Maeda and team released the 2017 Design in Tech report. Observations include lessons from Chinese design tech principles and practices; the value of inclusive design; and writing as a must-have skill. The early promise of social media as proxy for inclination to purchase has not been realized. HBR explores the marketing value of social media, and highlights ways marketers can gain customer intelligence and make the most […]

Read more

Read More

Friday 5 — 3.10.2017

Friday 5 — 3.10.2017

Luxury brands have not been early internet adopters — I can recall 1999 meetings with Neiman Marcus execs highly skeptical of the taint of technology. Today, brands are online en masse. Some craft a unique approach to user experience, while others contemplate direct sales via WhatsApp. There’s been endless analysis of the Snap IPO and its non-voting shares this past week. Employees, like Evan Spiegel, got (paper) rich, and DJ Khaled […]

Read more

Read More

Friday 5 — 3.3.2017

Friday 5 — 3.3.2017

Having lived through 1990s website with visit counting tickertapes and dancing babies, and then the 2000s with endless moving carousels, I’m skeptical of movement for movement’s sake. But Nick Babich explains three valid use cases for animation in mobile user interface design. If your email open rates are flagging, consider using emojis. New research finds that adding emojis to subject lines can boost email open rates 85%. A […]

Read more

Read More