strategy Tag Archive

Matterhorn in Google Earth VR

By |

Friday 5 — 11.18.2016

A Steam account and an HTC Vive headset will get you free access to Google Earth in virtual reality. Try out the experience on your laptop with locations like the Hoover Dam and Hong Kong Stadium at Google Earth VR. As someone who has stayed up far too late writing marketing copy for an app release, I’ll vouch for …

Read More

new gmail app

By |

Friday 5 — 11.11.2016

Gmail just got way faster (and prettier) on your iPhone with their new app release. Download for features like the critical undo send, a better swiping experience, and spell-corrected search. A great push notification is three things: timely, personal, and actionable. Apps are competing for our attention, and push notifications are a means to a touchpoint …

Read More

duolinngo microcopy

By |

Friday 5 — 10.28.2016

The microcopy in a user interface — the words that go on the buttons, appear in error messages, and guide you through wizards — is too often neglected or left for the developer to fill in. Nick Babich provides guidance on effective writing for your user interface. No more shopping for snake oil: the best search …

Read More

duolingo bot characters

By |

Friday 5 — 10.7.2016

Chatbots still have a long way to go, but Duolingo has identified a great application: bots for language learning. You might be embarrassed to try a new French word with a colleague, but a robot won’t judge. Not yet, anyway.  A recent release of the Facebook Messenger app has enabled end-to-end encryption, which is a fancy way …

Read More

google docs image search by color

By |

Friday 5 — 9.23.2016

As we perform more of our work collaboratively online — suddenly, nothing seems as antiquated as a corporate “shared drive” — there’s a lot of value in knowing the range of features available. These 18 Google docs tips, like the ability to search images by color, can help you keep up with recent improvements. Is a …

Read More

reddit mobile screenshot

By |

Friday 5 — 9.16.2016

Rather than say, “I think users want this feature,” a product manager should ask, “What outcome do you predict this feature will have?” Read more insights from co-VPs of Product (!) at Reddit. There’s a lot of information elegantly packed into the mobile screenshot above: this approach provides an outcome-focused frame for feature decisions. Instagram …

Read More

Analytics assistant flow

By |

Friday 5 — 8.5.2016

Consider optimizing your analytics implementation for more lightweight use cases — e.g., monitoring and reporting, rather than exploration and data mining . Alex Couch captures a frustration I’ve experienced with all kinds of software projects—a great deal of energy is expended designing for what might end up being the rarest and most involved use case, neglecting the lighter weight, most common use cases. …

Read More

analytics screenshot

By |

Friday 5 — 7.29.2016

Nieman Lab shares insights about the progress and user adoption of Stela, the New York Times’ in-house analytics platform. As publishers adjust to living in a world of distributed content and to using analytics data to drive decisions, there’s value in more than aggregating the data: make it approachable, simple and fun to use. Make your buttons look like buttons. Nick …

Read More

pocket screen shot

By |

Friday 5 — 7.22.2016

Keeping up this weekly newsletter relies heavily on a single Chrome extension, Pocket. Throughout the week, I use the productivity tool to capture the interesting articles that fly by and read through them all on Thursday evening. Product Hunt promises that these seven Chrome extensions will similarly change your internet life. AI is coming to marketing through capabilities as diverse as website design, …

Read More

By |

Friday 5 — 7.15.2016

Pokémon fever struck this week with the release of Pokémon Go, an augmented reality app that allows players to catch virtual characters populating physical spaces. Here’s how it works. Om Malik points out that the app has heightened expectations for how we can access information, acting as a kind of gateway drug for broader applications of AR. …

Read More

× Close