strategy Tag Archive

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Enabling IT for the digital consumer shift

Last week at a Boston-based CIO Summit, I spoke about the challenges facing traditional IT roles in a shifting enterprise technology landscape. Consumerization of IT is a foregone conclusion: employees are bringing not only their personal devices (BYOD-sanctioned or otherwise) but more significantly their habits and expectations born of living in a full-on digital world. The …

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7 tips for digital and social event strategy

There’s a lot of apt criticism of social media snake oil salesmen — including this terrific Onion video (embedded in a good sendup of TED). But social media does deliver news, shape opinion, and forge connections in important ways. In the forging connections department, in-person events remain vital. As much as digital platforms enable you …

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On the web, what is the job to be done?

While the overall economy haltingly recovers, web and mobile development have resumed at full tilt. Maintenance on digital properties deferred since the 2008 financial crisis is now critical to perform. The growth in mobile device adoption and the proliferation of tablets in multiple form factors are forcing even the desktop-devoted to accelerate mobile development. Vendors …

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Getting to scale: advancing platforms for online content

These days Software as a Service (SaaS) is ubiquitous. Project management? Got Basecamp for that. Bulk email at scale? See Constant Contact or Mailchimp. And say goodbye to your server logs — Google Analytics has been widely adopted for understanding website performance. The move to SaaS has long been the case for bloggers, who from …

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Forget luck — focus on the final 10%

Digital projects, like all software endeavors, are easily derailed. Developing a site or application is initially seductive — the discovery phase presents a green field where all frustrations about your existing or missing capabilities can be magically erased by the New Thing. The early vision is grand — the stakeholders are picturing the end result …

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Digital delivery: CMO innovation summit

Thanks to Margaret Molloy for Eight Digital Imperatives for CMOs, a thoughtful distillation of a panel from the CMO innovation summit in NYC last week. I liked the panel’s focus on digital delivery – there are a lot of digital theorists and issue spotters in any large organization, but this panel focused on practical approaches for successful …

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Find your mobile champion

Google has released the Mobile Playbook, which as they point out renders beautifully on tablet devices (or on what the rest of the country calls “My iPad”). Not too much new news here, and unsurprising but important emphasis on the rise in mobile search (25% of all movie searches are on a mobile device, for …

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10 commandments for enterprise digital strategy

Today’s This American Life led with a selection of Ten Commandments for unlikely and rather specific audiences. There were the Ten Commandments for Gold Miners (“thou shalt not pan out gold from another’s riffle box”), for umpires (unsurprisingly, “keep your eye on the ball”),  and Paris dining (“thou shalt not be too familiar with a waiter”). People …

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The mobile future’s already here …

Cross-posted on the MITX blog One of my favorite quotes is from the science fiction writer William Gibson. He once said, “The future’s already here — it’s just not evenly distributed.”  I first grandly predicted the Year Of Mobile in 2000. Now, finally, there’s enough of it here that I can claim to be right. What’s …

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Content & design practices from HBO Go

AllThingsD interviewed Allison Moore, SVP digital platforms at HBO. HBO Go is one of my favorite apps, and provides, just as she describes “an incredible digital experience for our customers…just like they have with our content…wherever consumers expect us to be.” The “wherever they expect us to be” part is pretty impressive, with existing or …

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