Tagenterprise

COVID as catalyst for digital transformation 

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It’s both hard and easy to believe that the sentiment “Digital will become the core” still attracts a lot of attention in 2020. It’s hard to believe: Isn’t that the pivot we have all been making for more than twenty years? But it’s easy to believe when we experience interactions with enterprise companies that are mired in literal paperwork and cumbersome processes that clearly require a digital...

Translating startup-speak for the corporate buyer

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Startups salivate at the prospect of entering the enterprise — and for good reason. The enterprise is rife with legacy systems and circuitous processes that frustrate employees and hinder results — and the startup has just the perfect product to fix the problem. Too often though, the pitch to the enterprise falls flat …

How to build a cross-team content engine

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Bringing teams together to work on enterprise content products requires intentional and consistent effort. It’s hard to get people sitting in different silos to collaborate, and it’s crucial to gain executive buy-in for an investment in content strategy. Confab 2018 invited me to share some of the approaches I’ve used to break down barriers and garner support for content...

Friday 5 — 1.27.2017

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It’s a mobile, social world, as this 2017 report by Hootsuite and We Are Social confirms. A few stats stood out: The shift of web traffic to mobile devices, the dominance of Facebook, and the hyper-penetration of mobile devices in some regions of the world. UX Matters tackles a question close to my heart: the difference between enterprise and consumer UX design. Designing for robust...

Friday 5 — 12.23.2016

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Do you have 49 other people you’d like to video chat with over the holidays? Facebook Messenger can help you out, with up to six people streamed simultaneously, and up to 50 in a carousel-style display. Remember the good old days when digital experience meant only an html webpage? Scott Brinker explains how digital proliferation — from chatbots to augmented reality to wearables...

Friday 5 — 11.20.2015

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Google just made a big improvement to finding in-app content on mobile. On Android devices, Google will now launch the app if you have it installed, or stream the content to you if you don’t. This is an important step forward in a world where 50% of all online time — not just mobile time — is spent in-app. After the  Paris attacks, Facebook launched “tragedy...

Friday 5 — 4.10.2015

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  The first round of many Apple Watch reviews are in — here’s my favorite one, although it’s derided capably here. Certainly no one is suggesting it’s a digital must-have, but most agree it packs a few canny features. (For the optimists: Pre-order here.) New Pew research covers teens’ 2015 use of social media and technology. A solid majority (73%) of U.S. teens now...

Friday 5 — 3.27.2015

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We are all generating a lot of data, and are attempting to serve it up in meaningful charts. This post addresses four ways charts can focus less on their appearance, and more on delivering relevant answers and insights. “Beautiful, terrible, and addictive” Twitter has turned nine. Today, it’s a critical source for breaking news with one billion tweets sent every two days...

Friday 5 — 12.19.2014

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Everybody scrolls, but visual cues don’t hurt. HUGE is starting a series on usability best practices, and this first post takes on “above the fold” dogma. File under meta: here’s another piece why newsletters matter. Capable curation and a strong personal voice drive higher open rates and engagement. Larger organizations can reap the same benefits if they identify the...

Friday 5 — 8.1.2014

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In less than a year Product Hunt has become an essential daily ritual for the tech obsessed. How did it get there? It identified a clear problem: “Help me find the latest new, cool things.”Then the team made a bunch of smart decisions, including launching with an early, buggy version (and improving from there!), starting a consistent, daily email driving users to the site, and...

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