How does content make it to the front page of Reddit? The Datastories team analyzed 4 million data points to find out. This article gives a number of practical pointers, including the value of posting images, and timing your posts for 9:00 am PST. I’m a little obsessed with my new Amazon Echo, an internet-connected speaker that lets me …
Friday 5 — 2.5.2016
It’s been almost ten years since Watson beat Ken Jennings at Jeopardy, and in that decade artificial intelligence has continued to advance. This week for the first time a Google DeepMind program defeated a professional human player in Go. Interesting take on how this advance reflects an “artificial imagination” capability, and what this breakthrough implies for business. Facebook is …
Friday 5 — 1.8.2016
A lot of 2016 predictions, including Fred Wilson’s excellent list, mention consumer adoption of virtual reality (VR) games and apps. This week, Oculus announced a March release date and a price point just shy of $600. The New York Public Library, often a leader in digital, has released more that 187,000 digitized images in the public domain. You …
Friday 5 — 9.18.2015
A survey of >4,000 designers revealed the most commonly used design tools, from brainstorming to wireframing to project management. As a big user of different project management platforms, I found it interesting to see the fragmentation of the market. In a similarly complicated arena, Growthverse is an interactive visualization of marketing technologies, a tool for marketers who have a …
6 ways to create findable, useful website content
Search engine optimization (SEO), Search Engine Marketing (SEM), and increasingly, paid social media placement can achieve remarkable results. Using smart keywords and accessing segmented, up-to-date user data troves like Facebook’s can produce the kinds of attention that drive revenue, and occasionally even “go viral”. But sometimes these tools lead people to believe they can omit the first, essential step: creating …
Friday 5 — 9.4.2015
When Instagram changed photo sizes to allow more options than square, there was predictable hue and cry. Eugene Wei eloquently explains why social networks should not adhere slavishly to features, but focus instead on the power of their network of users. There’s a lot of rhetoric about what it means to be “digital first” or “digital …
Friday 5 — 8.21.2015
A new report from Pew delves into mobile messaging for the first time, and updates social media trends. Mobile messaging apps like WhatsApp and Snapchat continue to grow, with 49% adoption among 18-29 year old internet users. Also of note: 59% of Instagram users reported using the app daily,and 35% several times per day. Giphy doubles down on its bet that GIFs will …
Friday 5 — 7.31.2015
Optimizing your business for local search starts with working through the fundamentals. Brush up on your tactics with the ultimate guide to local SEO ranking. Looks matter. An experiment revealed that news site homepages get more pageviews and user engagement when they have contemporary image-rich and modular layouts. Modular pages have discrete blocks of customizable and portable content, …
Friday 5 — 6.12.15
Cancel all your meetings today and read: “What is code?“ Finished with item number 1? Then turn your attention to the Nieman Lab’s elegant explanation of Apple’s news initiatives announced this week at WWDC. Here’s why we should stop designing for millennials as if they were an entirely homogeneous generation, alien to the ones that preceded it. Instead, …
Friday 5 — 4.24.2015
If you are responsible for a high-volume brand homepage, be sure to read this Nieman Lab take on the Atlantic re-design. I particularly like this framing from Bob Cohn: “In an age of social traffic, a homepage is less about traffic triage — directing lots of direct visitors to the content of their choice — than …