- If you are responsible for a high-volume brand homepage, be sure to read this Nieman Lab take on the Atlantic re-design. I particularly like this framing from Bob Cohn: “In an age of social traffic, a homepage is less about traffic triage — directing lots of direct visitors to the content of their choice — than about presenting an image of your brand.”
- Back when the “Mobile-friendly” text first appeared on Google search results on mobile browsers, many assumed this was a first step toward an algorithm change rewarding mobile-first design. Mobilegeddon is here without any apparent, major fallout to date, but Moz has listed some potential big losers.
- While Facebook continues to court news publishers, this week’s algorithm changes favor content created by family and friends in the news feed. Facebook has a delicate balancing act: the need to broadcast content for publishers who drive revenue, while remaining aligned with its mission to forge and reinforce social connection.
- Are you interested in the technical, moral, and legal issues surrounding the use of algorithms as they affect your daily life? The Berkman Center at Harvard has published a free case study [account required] for those seeking a deep dive into both practice and policy.
- User experience has come a long way as a discipline since 1999, the first year it appeared on my business card at Harcourt, Inc. Whether you’re a manager or in an individual contributor role, here are some useful tips for how to become a UX leader.
Weekend fun: Are you a damsel in distress, an action girl, or a missing mom? Tropes are familiar conventions that a writer can rely on as present in the audience’s minds — explore their use in TV and movies through Stereotropes, an interactive experiment created by technology firm Boucoup.