Friday 5 — 4.14.2017

Friday 5 — 4.14.2017

Facebook’s AI assistant, M, is now rolling out in Messenger with features like sticker, polls, and payment. While some are underwhelmed, others see this start with a limited number of functions as a step to broader AI capabilities. Poor usability affects everyone, but it disadvantages older adults in particular. This excerpt from a new book offers guidelines and considerations when designing for this large and growing population. […]

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Friday 5 — 3.17.2017

Friday 5 — 3.17.2017

John Maeda and team released the 2017 Design in Tech report. Observations include lessons from Chinese design tech principles and practices; the value of inclusive design; and writing as a must-have skill. The early promise of social media as proxy for inclination to purchase has not been realized. HBR explores the marketing value of social media, and highlights ways marketers can gain customer intelligence and make the most […]

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Friday 5 — 3.10.2017

Friday 5 — 3.10.2017

Luxury brands have not been early internet adopters — I can recall 1999 meetings with Neiman Marcus execs highly skeptical of the taint of technology. Today, brands are online en masse. Some craft a unique approach to user experience, while others contemplate direct sales via WhatsApp. There’s been endless analysis of the Snap IPO and its non-voting shares this past week. Employees, like Evan Spiegel, got (paper) rich, and DJ Khaled […]

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Friday 5 — 3.3.2017

Friday 5 — 3.3.2017

Having lived through 1990s website with visit counting tickertapes and dancing babies, and then the 2000s with endless moving carousels, I’m skeptical of movement for movement’s sake. But Nick Babich explains three valid use cases for animation in mobile user interface design. If your email open rates are flagging, consider using emojis. New research finds that adding emojis to subject lines can boost email open rates 85%. A […]

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Friday 5 — 1.20.2017

Friday 5 — 1.20.2017

Within a week, all Slack users will have threaded messaging, an improvement designed to reduce the noise of the non-hierarchical discussions. And they spent a lot of time getting the feature design just right. Only ~3% of apps still have active users 30 days after download. Brian Solis lists 25 ways micro-moments can lead to more useful and engaging app design. Are you charged with your organization’s content […]

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Friday 5 — 10.28.2016

Friday 5 — 10.28.2016

The microcopy in a user interface — the words that go on the buttons, appear in error messages, and guide you through wizards — is too often neglected or left for the developer to fill in. Nick Babich provides guidance on effective writing for your user interface. No more shopping for snake oil: the best search engine optimization comes from investing in great content and framing SEO […]

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Friday 5 — 9.16.2016

Friday 5 — 9.16.2016

Rather than say, “I think users want this feature,” a product manager should ask, “What outcome do you predict this feature will have?” Read more insights from co-VPs of Product (!) at Reddit. There’s a lot of information elegantly packed into the mobile screenshot above: this approach provides an outcome-focused frame for feature decisions. Instagram will soon allow users to reduce abusive comments by offering […]

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Friday 5 — 7.15.2016

Friday 5 — 7.15.2016

Pokémon fever struck this week with the release of Pokémon Go, an augmented reality app that allows players to catch virtual characters populating physical spaces. Here’s how it works. Om Malik points out that the app has heightened expectations for how we can access information, acting as a kind of gateway drug for broader applications of AR. Deane Barker points out the need for rationality when planning a content […]

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Friday 5 — 7.1.2016

Friday 5 — 7.1.2016

This is the year I began to rely on voice commands in the same compulsive manner that we all reach for our mobile devices. Try this helpful catalog of over 150 questions and 1,000 variations you can ask Google. My favorite Easter egg: “askew.” Just when you thought it was safe to count on your distributed content strategy, Facebook tweaks the algorithm to favor friends and family over publishers. The pressure […]

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Friday 5 — 4.29.2016

Friday 5 — 4.29.2016

Product Hunt delivers nine tools and resources that tell you everything you wanted to know about Snapchat but were afraid to ask. These tips may prevent your head from exploding when you try to understand Snapchat’s user interface. New axiom: Anything can be GIFed, will be GIFed — thanks to this new tool from Giphy. Is it time for social media to move beyond the marketing department to […]

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