Every Friday, find five quick links about compelling technologies, emerging trends, and interesting ideas. Source: the internet. If you click one link this week, let it be the Mary Meeker’s Internet Trends slides. It’s a terrific state of the internet summary, with insights into mobile upside (still!), wearables, and the hockeystick rise of digital, tagged content like photos, video, sound, and data. Security’s …
When lines blur: medium and content in online publishing
We all like clarity — bright dividing lines that indicate what we’re accountable for and where we should fear to tread. Back in the old days of newspaper publishing, roles were clear: the journalists wrote the copy, the photographers snapped the images (but not too many of them for a Serious Publication), and the business side handled …
How to update forums for 2013
A lot has changed in how we access content on the internet over the past ten years. Rise of (widespread) blogging that popularized individual-as-publisher? Early 2000s. Switch to mobile interfaces? Arguably started with the 2007 launch of the first iPhone. Video? Now it’s mobile and everywhere, as YouTube has over a billion monthly viewers. And …
Context is everything: preview button
“The fact that we can even offer a ‘preview’ shows how tight the association is between content management and delivery….The existence of a preview button reinforces the notion that the desktop website is the “real” website and mobile is a satellite, an afterthought.” – Karen McGrane, in Content Strategy for Mobile
Getting to scale: advancing platforms for online content
These days Software as a Service (SaaS) is ubiquitous. Project management? Got Basecamp for that. Bulk email at scale? See Constant Contact or Mailchimp. And say goodbye to your server logs — Google Analytics has been widely adopted for understanding website performance. The move to SaaS has long been the case for bloggers, who from …
Content & design practices from HBO Go
AllThingsD interviewed Allison Moore, SVP digital platforms at HBO. HBO Go is one of my favorite apps, and provides, just as she describes “an incredible digital experience for our customers…just like they have with our content…wherever consumers expect us to be.” The “wherever they expect us to be” part is pretty impressive, with existing or …