Friday 5 — 11.11.2016

By Friday Five

  1. Gmail just got way faster (and prettier) on your iPhone with their new app release. Download for features like the critical undo send, a better swiping experience, and spell-corrected search.
  2. A great push notification is three things: timely, personal, and actionable. Apps are competing for our attention, and push notifications are a means to a touchpoint even outside time in-app. Read these best practices for savvy push notifications, including how to measure their performance.
  3. Here’s a case for ignoring the fold and embracing the scroll in email marketing. There are some good tips, like using the pre-header text to tease an item farther down in the message.
  4. In a world of mobile messaging, chatbots provide a way to engage at scale. Invision summarizes smart principles and tactics to consider in their ultimate guide to chatbots.
  5. What is the role of marketing in digital business transformation? According to Scott Brinker, the CMO is most likely to be responsible for the oversight of digital business transformation (26%), followed by the CEO (22%), and then the CIO/CTO (13%). Read the overview, or download the full report [PDF].

Weekend fun: Snap has started delivering Spectacles via … vending machine?

Every Friday, find five, highly subjective pointers to compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally. Sign up for a weekly email.

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