marketing Tag Archive

Friday 5 — 9.18.2015

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A survey of >4,000 designers revealed the most commonly used design tools, from brainstorming to wireframing to project management. As a big user of different project management platforms, I found it interesting to see the fragmentation of the market. In a similarly complicated arena, Growthverse is an interactive visualization of marketing technologies, a tool for marketers who have a …

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Friday 5 — 7.10.2015

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We all see (and rely on) many more visual representations of data these days — charts are everywhere in your social streams. Needless to say, how you set up your chart to reflect the numbers matters. Here’s a handy guide to spotting charts that lie. (Yes, Yankees fans, that chart is deceiving.) Facebook is already a …

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Friday 5 — 7.3.2015

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What does the White House’s new photography policy tell us about the opportunity for brand building? Read my new piece over at Harvard Business Review on the visual web’s latest victory: the White House selfie. How does do Americans’ internet access and usage correlate with age? Pew has released a new report on Americans’ internet access …

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Friday 5 — 5.29.2015

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It’s worth reading every one of Mary Meeker’s internet trends slides. I’m struck by the relative rapidity and impact of the trends in the American work environment, including what motivates the millennial workforce (hint: not money), the ways connectivity has changed the nature of work, and the rise of online platforms, marketplaces and their impact. The …

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Friday 5 — 5.1.2015

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Facebook is up to 4 billion daily video viewers, and some think it may unseat YouTube as the go-to video destination. Not much of a present for YouTube’s 10th birthday. Instead of bucketing content referrals by each social network, BuzzFeed launched a new technology to track content shares across social networks. Dubbed Process for Optimizing and Understanding Network Diffusion …

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Friday 5 — 2.27.2015

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Medium has expanded it focus from elegantly formatted longform content to dive headlong into the stream. Now users land on a page featuring an open, simpler editor up top, which lowers the barrier to entry and ideally attracts more users. Search engine optimization (SEO) and content marketing are often presented as competing rather than complementary disciplines. Here’s …

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Friday 5 — 2.20.2015

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Consumer feedback is crucial in building a successful product. Understanding how and when to solicit it can make all the difference. Read and learn from these 5 mistakes we all make with product feedback. Marketing is now in the experience business. In a digital era, marketers need to invest in user experience as a critical competency, and embrace …

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Friday 5 — 11.7.2014

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This week Google Maps is rolling out a new redesign with improved ease of use. Beyond the clean look and brighter palette, note the increased surfacing of transactions through the map, like making a restaurant reservation through Open Table or booking a car through Uber. Reddit’s Bit of News bot summarizes news that’s shared on Reddit as it reaches …

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Future M and Inbound

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Last week, well over 10,000 digital marketers and technologists arrived in Boston for MITX’s Future M, and Hubspot’s Inbound. For Future M, I was fortunate to participate in a fireside chat led by industry pro Sarah Fay on how to cultivate a digital team. Smart question from the audience: who are the three members I would bring …

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Friday 5 — 9.12.2014

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When Spotify bought music intelligence platform Echo Nest, they gained access to a trove of data, and a smart team of people who could optimize curation. A new Spotify Insights blog focuses on telling scientifically-driven stories about music. This first post takes a look at how music migrates, and the varying musical influence of cities around …

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