When Spotify bought music intelligence platform Echo Nest, they gained access to a trove of data, and a smart team of people who could optimize curation. A new Spotify Insights blog focuses on telling scientifically-driven stories about music. This first post takes a look at how music migrates, and the varying musical influence of cities around the world.
The options for publishing your content online are myriad. When should you post to your “owned” properties, and when should you syndicate to communities like Medium or Rebelmouse? Ths KISSmetrics post has some useful rubrics for how to overcome the content distribution hurdle to help your content find its audience.
Digital disruption may have moved from buzzword to cliché, but the advent of agile marketing is a great example of this phenomenon. As technology has become both ubiquitous (so many options!) and pervasive (throughout the funnel), marketers must learn to manage for uncertainty and change. Make time for this terrific slide deck on Managing Marketing in High Gear by Scott Brinker.
I once read that algorithms are people’s opinions, mathematically expressed — and nowhere is that more evident than digital journalism. As news becomes more mobile, the experience of news consumption can be more tailored — and potentially more monitored. A new study sheds light on how engineers and designers think about their role in news delivery.