Future M and Inbound

By General

Last week, well over 10,000 digital marketers and technologists arrived in Boston for MITX’s Future M, and Hubspot’s Inbound.

For Future M, I was fortunate to participate in a fireside chat led by industry pro Sarah Fay on how to cultivate a digital team. Smart question from the audience: who are the three members I would bring to a desert island digital team? My answer: developer (always be building), storyteller (it’s vital to have a narrative, be it words and pictures), and strategist (define why are we doing what we’re doing — and what we’re NOT doing).

At Inbound, I presented the deck below on the Rise of the Chief Digital Officer. Not clear what the future is for that curious title, but the need for a digital competency that favors integration over education will certainly endure.

Thanks to all who attended and followed up later with great ideas and insights.

What do L’Oreal, the Metropolitan Museum of Art, and McDonalds have in common? Like Harvard University, they all have CDOs. But what on earth does a CDO do in a world where almost everything is digital? A CDO is a means to catalyze change and to empower one person to accelerate digital capabilities across the enterprise. This session will focus on practical ways that CDOs, CMOs, and other enterprise leaders can create and innovate through digital strategy.



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