Friday 5 — 3.17.2017

Friday 5 — 3.17.2017

John Maeda and team released the 2017 Design in Tech report. Observations include lessons from Chinese design tech principles and practices; the value of inclusive design; and writing as a must-have skill. The early promise of social media as proxy for inclination to purchase has not been realized. HBR explores the marketing value of social media, and highlights ways marketers can gain customer intelligence and make the most […]

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Friday 5 — 2.24.2017

Friday 5 — 2.24.2017

Amazon celebrated Alexa reaching 10,000 skills with a new musical game called Beat the Intro. The fast rise of Alexa skills invokes the inevitable comparison to Apple’s app store, and with it the associated growing pains of discovery. Is that really Michael Flynn on Twitter? Before you retweet or reply, take these steps to determine if a Twitter account is legit. How do leaders make the most of customer insights gathered online? This article on the digital marketing […]

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Friday 5 — 12.23.2016

Friday 5 — 12.23.2016

Do you have 49 other people you’d like to video chat with over the holidays? Facebook Messenger can help you out, with up to six people streamed simultaneously, and up to 50 in a carousel-style display. Remember the good old days when digital experience meant only an html webpage? Scott Brinker explains how digital proliferation — from chatbots to augmented reality to wearables — transforms the role of […]

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Friday 5 — 11.18.2016

Friday 5 — 11.18.2016

A Steam account and an HTC Vive headset will get you free access to Google Earth in virtual reality. Try out the experience on your laptop with locations like the Hoover Dam and Hong Kong Stadium at Google Earth VR. As someone who has stayed up far too late writing marketing copy for an app release, I’ll vouch for the value of this comprehensive app launch checklist. Pew’s latest […]

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Friday 5 — 10.28.2016

Friday 5 — 10.28.2016

The microcopy in a user interface — the words that go on the buttons, appear in error messages, and guide you through wizards — is too often neglected or left for the developer to fill in. Nick Babich provides guidance on effective writing for your user interface. No more shopping for snake oil: the best search engine optimization comes from investing in great content and framing SEO […]

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Friday 5 — 8.5.2016

Friday 5 — 8.5.2016

Consider optimizing your analytics implementation for more lightweight use cases — e.g., monitoring and reporting, rather than exploration and data mining . Alex Couch captures a frustration I’ve experienced with all kinds of software projects—a great deal of energy is expended designing for what might end up being the rarest and most involved use case, neglecting the lighter weight, most common use cases. A healthy social media strategy requires ongoing measurement and evolution. […]

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Friday 5 — 7.8.2016

Friday 5 — 7.8.2016

A case for using paper rather than a purely digital approach underpins this article on how to get the most value out of wireframes.  The goal is to focus your energy — and your stakeholders’ attention — on providing feedback that is high-level and conceptual rather than aesthetic and over-specific. This insider’s guide to Google docs at work is pretty much advertorial content, but offers some useful pro tips for […]

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Friday 5 — 7.1.2016

Friday 5 — 7.1.2016

This is the year I began to rely on voice commands in the same compulsive manner that we all reach for our mobile devices. Try this helpful catalog of over 150 questions and 1,000 variations you can ask Google. My favorite Easter egg: “askew.” Just when you thought it was safe to count on your distributed content strategy, Facebook tweaks the algorithm to favor friends and family over publishers. The pressure […]

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Friday 5 — 5.6.2016

Friday 5 — 5.6.2016

  Visual content is everywhere, and measurement and optimization are starting to catch up. Netflix already knows which pictures you’ll click on and why, and blogged some lessons learned — including the value of regional nuance, and of recognizable, polarizing characters. As a travel geek, I loved this compilation of 16 apps that will help you travel the world. Some tools, like Airbnb Live There, are geared toward a full-on […]

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Friday 5 — 4.8.2016

Friday 5 — 4.8.2016

  Live video is becoming more popular from breaking news coverage to ordinary, slice-of-life broadcasts. Try this new Facebook Live map to see real-time videos now playing worldwide. Reddit has launched its first official apps for iOS and Android. Popular subreddit communities like /r/science already drive a fair amount of traffic to news and edu sites; reliable native mobile apps can only increase those numbers. And Reddit may soon be a […]

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