Friday 5 — 4.7.2017

Friday 5 — 4.7.2017

YouTube TV has launched in select U.S. cities. Despite a relatively slim initial offering, the mobile-first sensibility and shared accounts seem designed to on-board millennials, and a way for the platform to build relationships with — and gather data on — its massive user base. In a world of specious and incomprehensible data visualization, this article pinpoints where and how these interactive experiences make sense. Savvy creators acknowledge […]

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Friday 5 — 12.2.2016

Friday 5 — 12.2.2016

Thanks to the 200+ readers who filled in the survey. Great feedback on areas of digital to cover, and I am equally impressed that the most common write-in entry was for NYC food and drink recommendations — see below. Your experience of email is starting to look a lot like your experience of the web. Animation and interactivity are providing rich new email functionality for communications ranging from […]

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Friday 5 — 10.14.2016

Friday 5 — 10.14.2016

Amazon is taking another swing at streaming music, but this time with Alexa as its not-so-secret weapon. Will the hardware that’s insinuating itself into our home lives (and turning our tots into tyrants) make the difference? Alexa’s already done a good job making Siri seem dumb. No one ever sits you down to teach you how to write an email, but they probably should. Here are […]

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Friday 5 — 8.5.2016

Friday 5 — 8.5.2016

Consider optimizing your analytics implementation for more lightweight use cases — e.g., monitoring and reporting, rather than exploration and data mining . Alex Couch captures a frustration I’ve experienced with all kinds of software projects—a great deal of energy is expended designing for what might end up being the rarest and most involved use case, neglecting the lighter weight, most common use cases. A healthy social media strategy requires ongoing measurement and evolution. […]

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Friday 5 — 7.29.2016

Friday 5 — 7.29.2016

Nieman Lab shares insights about the progress and user adoption of Stela, the New York Times’ in-house analytics platform. As publishers adjust to living in a world of distributed content and to using analytics data to drive decisions, there’s value in more than aggregating the data: make it approachable, simple and fun to use. Make your buttons look like buttons. Nick Babich takes a look at the evolution of the humble […]

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Friday 5 — 7.8.2016

Friday 5 — 7.8.2016

A case for using paper rather than a purely digital approach underpins this article on how to get the most value out of wireframes.  The goal is to focus your energy — and your stakeholders’ attention — on providing feedback that is high-level and conceptual rather than aesthetic and over-specific. This insider’s guide to Google docs at work is pretty much advertorial content, but offers some useful pro tips for […]

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Friday 5 — 5.6.2016

Friday 5 — 5.6.2016

  Visual content is everywhere, and measurement and optimization are starting to catch up. Netflix already knows which pictures you’ll click on and why, and blogged some lessons learned — including the value of regional nuance, and of recognizable, polarizing characters. As a travel geek, I loved this compilation of 16 apps that will help you travel the world. Some tools, like Airbnb Live There, are geared toward a full-on […]

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Friday 5 — 10.23.2015

Friday 5 — 10.23.2015

“Just a Brown Hand” takes a look at the decision process behind a seemingly small detail: the skin color of the hand depicted in the new Add to Slack feature launched this week. It’s a good reminder of the normative defaults often hard coded into software we use. Curious about the future of tech and media? If so, this 136-slide Activate 2016 Tech and Media Outlook is definitely worth […]

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Friday 5 — 9.25.2015

Friday 5 — 9.25.2015

Facebook has already established itself as a formidable video-serving rival to YouTube. This week, with the help of its Oculus acquisition, Facebook launched 360 degree videos — click and drag the video above to see what is now possible. This interactivity is terrific for all kinds of immersive experiences from tours to product demos, as well as myriad off-label uses. Digital marketing, and then the rise of programmatic advertising, […]

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