analytics Tag Archive

Friday 5 — 4.7.2017

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YouTube TV has launched in select U.S. cities. Despite a relatively slim initial offering, the mobile-first sensibility and shared accounts seem designed to on-board millennials, and a way for the platform to build relationships with — and gather data on — its massive user base. In a world of specious and incomprehensible data visualization, this article pinpoints …

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Friday 5 — 12.2.2016

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Thanks to the 200+ readers who filled in the survey. Great feedback on areas of digital to cover, and I am equally impressed that the most common write-in entry was for NYC food and drink recommendations — see below. Your experience of email is starting to look a lot like your experience of the web. Animation and …

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Friday 5 — 10.14.2016

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Amazon is taking another swing at streaming music, but this time with Alexa as its not-so-secret weapon. Will the hardware that’s insinuating itself into our home lives (and turning our tots into tyrants) make the difference? Alexa’s already done a good job making Siri seem dumb. No one ever sits you down to teach you how …

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Friday 5 — 8.5.2016

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Consider optimizing your analytics implementation for more lightweight use cases — e.g., monitoring and reporting, rather than exploration and data mining . Alex Couch captures a frustration I’ve experienced with all kinds of software projects—a great deal of energy is expended designing for what might end up being the rarest and most involved use case, neglecting the lighter weight, most common use cases. …

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Friday 5 — 7.29.2016

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Nieman Lab shares insights about the progress and user adoption of Stela, the New York Times’ in-house analytics platform. As publishers adjust to living in a world of distributed content and to using analytics data to drive decisions, there’s value in more than aggregating the data: make it approachable, simple and fun to use. Make your buttons look like buttons. Nick …

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Friday 5 — 7.8.2016

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A case for using paper rather than a purely digital approach underpins this article on how to get the most value out of wireframes.  The goal is to focus your energy — and your stakeholders’ attention — on providing feedback that is high-level and conceptual rather than aesthetic and over-specific. This insider’s guide to Google docs at work …

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Friday 5 — 5.6.2016

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  Visual content is everywhere, and measurement and optimization are starting to catch up. Netflix already knows which pictures you’ll click on and why, and blogged some lessons learned — including the value of regional nuance, and of recognizable, polarizing characters. As a travel geek, I loved this compilation of 16 apps that will help you travel the world. Some …

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Friday 5 — 10.23.2015

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“Just a Brown Hand” takes a look at the decision process behind a seemingly small detail: the skin color of the hand depicted in the new Add to Slack feature launched this week. It’s a good reminder of the normative defaults often hard coded into software we use. Curious about the future of tech and media? If so, …

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Friday 5 — 9.25.2015

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Facebook has already established itself as a formidable video-serving rival to YouTube. This week, with the help of its Oculus acquisition, Facebook launched 360 degree videos — click and drag the video above to see what is now possible. This interactivity is terrific for all kinds of immersive experiences from tours to product demos, as well as myriad off-label …

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