- A case for using paper rather than a purely digital approach underpins this article on how to get the most value out of wireframes. The goal is to focus your energy — and your stakeholders’ attention — on providing feedback that is high-level and conceptual rather than aesthetic and over-specific.
- This insider’s guide to Google docs at work is pretty much advertorial content, but offers some useful pro tips for polish and enhanced features. I particularly like the slides Q&A capability that encourages participation.
- Snapchat is moving from ephemeral to permanent by allowing users to save Snaps and Stories to a new memories feature. Read how three publishers are taking advantage of the change.
- Avinash Kaushik provides three vivid, real-life examples — especially the United wifi one — to underscore his point of user-centric testing. It’s a good reminder that sometimes, even as data-driven marketers, you have to lift your head from reports, identify the most critical experiences, and try them as if you were a brand new user.
- CB Insights reveals lessons learned about crafting newsletter headlines, which include the shorter the better, and negativity sells. Most importantly, they tie the money to the math: how this data-informed approach translates into revenue.
Weekend fun: It’s tough to be a brand these days. Get on social media, they tell you. Talk to the kids so they can hear you, they tell you. That didn’t go so well for a Microsoft recruiter this week.
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