What’s the best way to tackle management of digital teams to keep engagement and output high? I’ve been through two Internet booms and busts in corporations, nonprofits, and startups — so I’ve made plenty of management mistakes by commission and by proxy. Posted over at Harvard Business Review, five common mistakes I’ve seen or made myself.
The best news email knows mobile, adds voice
What do effective news headlines emails have in common? First of all, they’re mobile in design and content. Here’s a daily email received yesterday from the New York Times: This email arrived at 4:43 a.m., when I’m still about four hours from a laptop encounter. How could this headlines email perform better for mobile? Start …
Digital Problem Solving at the Berkman Center
One of the best parts about working in digital strategy is that you’re surrounded by compelling and unsolved problems. tl;dr for current Harvard students: we want to figure some out — sign up here. The commercial web and email have been widely adopted for only about 20 years, so individuals and organizations are still figuring out …
How to Build a High-Performing Digital Team
Organizational development is hard — and new digital capabilities require some new mindsets and skillsets. Posted over at Harvard Business Review blog network: six attributes to consider when sourcing talent for a high-performing digital team.
Email: definitely not dead yet
In 2011, email was not long for this world according to virtually all the tech headline writers out there. Three recent events are reminders that there’s still a lot of opportunity inherent to highly-measurable, easily-adjustable content delivered to you anywhere on your mobile device. Earlier this summer, Wired reminded us not to dismiss email given all …
How to staff an effective social team
Good post from Jerry Kane on the difference between strategic and procedural social media practitioners. The former group understands your business and its vision, and the latter are the digital natives, expert in the tactical usage and what’s next on the horizon. The strategic team members have experiential business knowledge; the procedural pros have the …
How to manage deceptive online reviews
Via Bits Blog, an academic study on deceptive reviews explores why web reviewers make up bad things. It turns out that false negative reviews are not written predominantly by competitors or disgruntled employees. These reviewers are often loyal customers who have made multiple purchases from the company — just not the product in question. Customers writing false …
.nyc enters the domain name fray
Just over a year ago, I wrote a couple of posts about generic top level domains (gTLDS) — what people were applying for, and the risks of domain expansion. Last week Mayor Mike Bloomberg announced .nyc, a top level domain the city will make available only to NYC-based businesses and residents. The theory is that a high-rent, …
Friday 5 – 05.31.2013
Every Friday, find five quick links about compelling technologies, emerging trends, and interesting ideas. Source: the internet. If you click one link this week, let it be the Mary Meeker’s Internet Trends slides. It’s a terrific state of the internet summary, with insights into mobile upside (still!), wearables, and the hockeystick rise of digital, tagged content like photos, video, sound, and data. Security’s …
What is an annotation on the web?
A new content type, user annotation, has been cropping up on popular websites lately. An annotation allows site visitors to interact directly with a chunk of content rather than scroll to the bottom of a page to leave a comment. User-contributed annotations are not only a way for readers to interact with text, but for …
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