Friday 5 — 2.24.2017

Friday 5 — 2.24.2017

Amazon celebrated Alexa reaching 10,000 skills with a new musical game called Beat the Intro. The fast rise of Alexa skills invokes the inevitable comparison to Apple’s app store, and with it the associated growing pains of discovery. Is that really Michael Flynn on Twitter? Before you retweet or reply, take these steps to determine if a Twitter account is legit. How do leaders make the most of customer insights gathered online? This article on the digital marketing […]

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Friday 5 — 9.16.2016

Friday 5 — 9.16.2016

Rather than say, “I think users want this feature,” a product manager should ask, “What outcome do you predict this feature will have?” Read more insights from co-VPs of Product (!) at Reddit. There’s a lot of information elegantly packed into the mobile screenshot above: this approach provides an outcome-focused frame for feature decisions. Instagram will soon allow users to reduce abusive comments by offering […]

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Friday 5 — 8.5.2016

Friday 5 — 8.5.2016

Consider optimizing your analytics implementation for more lightweight use cases — e.g., monitoring and reporting, rather than exploration and data mining . Alex Couch captures a frustration I’ve experienced with all kinds of software projects—a great deal of energy is expended designing for what might end up being the rarest and most involved use case, neglecting the lighter weight, most common use cases. A healthy social media strategy requires ongoing measurement and evolution. […]

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Friday 5 — 4.8.2016

Friday 5 — 4.8.2016

  Live video is becoming more popular from breaking news coverage to ordinary, slice-of-life broadcasts. Try this new Facebook Live map to see real-time videos now playing worldwide. Reddit has launched its first official apps for iOS and Android. Popular subreddit communities like /r/science already drive a fair amount of traffic to news and edu sites; reliable native mobile apps can only increase those numbers. And Reddit may soon be a […]

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Friday 5 — 3.18.2016

Friday 5 — 3.18.2016

Instagram tells us that we see only 30% of our feeds, and that their imminent algorithmic intervention will make that 30% the best it can be. Rendering posts out of temporal order clearly passes muster with Pope Francis, who is making his Instagram debut tomorrow, March 19th. You may have heard that a Google AI program, AlphaGo, beat a human Go champion in a best of five series. And […]

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Friday 5 — 10.23.2015

Friday 5 — 10.23.2015

“Just a Brown Hand” takes a look at the decision process behind a seemingly small detail: the skin color of the hand depicted in the new Add to Slack feature launched this week. It’s a good reminder of the normative defaults often hard coded into software we use. Curious about the future of tech and media? If so, this 136-slide Activate 2016 Tech and Media Outlook is definitely worth […]

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Friday 5 — 9.4.2015

Friday 5 — 9.4.2015

When Instagram changed photo sizes to allow more options than square, there was predictable hue and cry. Eugene Wei eloquently explains why social networks should not adhere slavishly to features, but focus instead on the power of their network of users. There’s a lot of rhetoric about what it means to be “digital first” or “digital by default”. The UK Government summarizes in 18 concise points […]

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Friday 5 — 8.21.2015

Friday 5 — 8.21.2015

A new report from Pew delves into mobile messaging for the first time, and updates social media trends. Mobile messaging apps like WhatsApp and Snapchat continue to grow, with 49% adoption among 18-29 year old internet users. Also of note: 59% of Instagram users reported using the app daily,and 35% several times per day. Giphy doubles down on its bet that GIFs will grow as a popular communication tool with the launch of its new […]

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Friday 5 — 7.24.2015

Friday 5 — 7.24.2015

Social media success is about much more than mastering the platforms and tools. Finding a voice that resonates, developing terrific content, and building an engaged community require a culture of experimentation and continuous learning. Quartz reports how NASA developed a smart social media strategy that fueled its global reach. Instagram has enabled desktop search for users, hashtags, and locations. It’s another sign that the social network is moving […]

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Friday 5 — 3.27.2015

Friday 5 — 3.27.2015

We are all generating a lot of data, and are attempting to serve it up in meaningful charts. This post addresses four ways charts can focus less on their appearance, and more on delivering relevant answers and insights. “Beautiful, terrible, and addictive” Twitter has turned nine. Today, it’s a critical source for breaking news with one billion tweets sent every two days. Twitter is still struggling grow its active user base […]

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