Friday 5 — 1.13.2017

Friday 5 — 1.13.2017

Even if you’re cooling on your virtuous New Year’s resolutions, keep the one about sending better email. Commit to designing and delivering content that will drive opens, clicks, and conversions. Is on-site search the red-headed stepchild of SEO? Claiming that 30% of visits include on-site search, this article makes the case for improved optimization, and outlines steps to take. Design plagiarism is a real problem. Maybe we […]

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Friday 5 — 12.16.2016

Friday 5 — 12.16.2016

Google released its 2016 year in search, with a pretty nifty user experience. Pokémon Go was the top term globally, but you can explore by type of search as well as other facets like geography and volume. Handy eye candy as the search engine comes under fire for some terrible fake news results. This week in live video: now you can video call on Slack, […]

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Friday 5 — 10.28.2016

Friday 5 — 10.28.2016

The microcopy in a user interface — the words that go on the buttons, appear in error messages, and guide you through wizards — is too often neglected or left for the developer to fill in. Nick Babich provides guidance on effective writing for your user interface. No more shopping for snake oil: the best search engine optimization comes from investing in great content and framing SEO […]

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Friday 5 — 9.30.2016

Friday 5 — 9.30.2016

Black, teal, and coral: those are your color options for Snap Inc.’s new product, Spectacles—sunglasses with a pair of cameras. Your questions about how to use them are answered here. Will this be the breakthrough wearable device? Ben Thompson concludes that our wearable future isn’t here, and it’s probably not even close. I’ve often wondered how content gets into Google Knowledge Graph — those answers that appear in white […]

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Friday 5 — 7.1.2016

Friday 5 — 7.1.2016

This is the year I began to rely on voice commands in the same compulsive manner that we all reach for our mobile devices. Try this helpful catalog of over 150 questions and 1,000 variations you can ask Google. My favorite Easter egg: “askew.” Just when you thought it was safe to count on your distributed content strategy, Facebook tweaks the algorithm to favor friends and family over publishers. The pressure […]

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Friday 5 — 4.29.2016

Friday 5 — 4.29.2016

Product Hunt delivers nine tools and resources that tell you everything you wanted to know about Snapchat but were afraid to ask. These tips may prevent your head from exploding when you try to understand Snapchat’s user interface. New axiom: Anything can be GIFed, will be GIFed — thanks to this new tool from Giphy. Is it time for social media to move beyond the marketing department to […]

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Friday 5 — 7.31.2015

Friday 5 — 7.31.2015

Optimizing your business for local search starts with working through the fundamentals. Brush up on your tactics with the ultimate guide to local SEO ranking. Looks matter. An experiment revealed that news site homepages get more pageviews and user engagement when they have contemporary image-rich and modular layouts. Modular pages have discrete blocks of customizable and portable content, rather than a running list of stories. Another interesting finding: […]

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Friday 5 — 7.3.2015

Friday 5 — 7.3.2015

What does the White House’s new photography policy tell us about the opportunity for brand building? Read my new piece over at Harvard Business Review on the visual web’s latest victory: the White House selfie. How does do Americans’ internet access and usage correlate with age? Pew has released a new report on Americans’ internet access 2000-2015. Notable findings include that a clear majority of 58% […]

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Here’s why Google indexing tweets matters

Here’s why Google indexing tweets matters

This week I was looking for an article about the pressures of media coverage on scientific research to send to a few colleagues. All I could remember was that it was in the New York Times recently, and had the words “perils” and “publishing” in the title. So I searched within Google News for “perils publishing science nytimes” and here’s what I got: No dice. This seemed surprising, […]

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Friday 5 — 5.22.2015

Friday 5 — 5.22.2015

For those of you already planning your Memorial Day driving routes, Google Maps has released useful, new features alerting users to delays and detours as you enter your destination. Beyond the time estimate, new cards provide additional context about potential delays. Related trivia: Google Maps also released the top destinations from Memorial Day 2014. Google is once again showing tweets in search results, starting with mobile. Now you can search for topics […]

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