Friday 5 — 1.20.2017

Friday 5 — 1.20.2017

Within a week, all Slack users will have threaded messaging, an improvement designed to reduce the noise of the non-hierarchical discussions. And they spent a lot of time getting the feature design just right. Only ~3% of apps still have active users 30 days after download. Brian Solis lists 25 ways micro-moments can lead to more useful and engaging app design. Are you charged with your organization’s content […]

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Friday 5 — 11.18.2016

Friday 5 — 11.18.2016

A Steam account and an HTC Vive headset will get you free access to Google Earth in virtual reality. Try out the experience on your laptop with locations like the Hoover Dam and Hong Kong Stadium at Google Earth VR. As someone who has stayed up far too late writing marketing copy for an app release, I’ll vouch for the value of this comprehensive app launch checklist. Pew’s latest […]

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Friday 5 — 3.25.2016

Friday 5 — 3.25.2016

Scott Brinker has released the 2016 marketing technology landscape diagram, mapping  3,874 solutions into six capability categories (shows above). The slide shows that “one platform to rule them all” has not yet emerged — middleware is enabling greater integration among them. When building a digital product, it’s easy for teams from marketing to development to get atomized and hyper-focused on local goals. This chapter from The User’s Journey: Storymapping Products […]

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Friday 5 — 1.8.2016

Friday 5 — 1.8.2016

A lot of 2016 predictions, including Fred Wilson’s excellent list, mention consumer adoption of virtual reality (VR) games and apps. This week, Oculus announced a March release date and a price point just shy of $600. The New York Public Library, often a leader in digital, has released more that 187,000 digitized images in the public domain. You can filter images on range of criteria, and use them […]

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Friday 5 — 10.23.2015

Friday 5 — 10.23.2015

“Just a Brown Hand” takes a look at the decision process behind a seemingly small detail: the skin color of the hand depicted in the new Add to Slack feature launched this week. It’s a good reminder of the normative defaults often hard coded into software we use. Curious about the future of tech and media? If so, this 136-slide Activate 2016 Tech and Media Outlook is definitely worth […]

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Friday 5 — 10.16.2015

Friday 5 — 10.16.2015

When you’re in love, you text daily. Or at least our teenagers do 72% of the time, compared with only 39% who talk on the phone daily. And when they break up? 43% untag or delete photos shared online. Read the full report on teens, technology, and romantic relationships. How do you manage product feedback in a period of exponential growth? Slack’s first product manager explains […]

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Friday 5 — 9.25.2015

Friday 5 — 9.25.2015

Facebook has already established itself as a formidable video-serving rival to YouTube. This week, with the help of its Oculus acquisition, Facebook launched 360 degree videos — click and drag the video above to see what is now possible. This interactivity is terrific for all kinds of immersive experiences from tours to product demos, as well as myriad off-label uses. Digital marketing, and then the rise of programmatic advertising, […]

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Friday 5 — 5.29.2015

Friday 5 — 5.29.2015

It’s worth reading every one of Mary Meeker’s internet trends slides. I’m struck by the relative rapidity and impact of the trends in the American work environment, including what motivates the millennial workforce (hint: not money), the ways connectivity has changed the nature of work, and the rise of online platforms, marketplaces and their impact. The slide above continues her observations on reimagining business communications — […]

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Friday 5 — 6.13.2014

Friday 5 — 6.13.2014

Amazon launched a streaming music service — a relatively commoditized offering with competitors like Spotify, Beat, and Rdio. The differentiator may not be a more robust feature set, in part because Amazon’s offering does not include Universal Music Group’s catalog. Instead, as this article points out, the Prime bundling with free shipping and book lending may tip the balance over its competitors. Can Twitter survive against […]

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