Today, people don’t simply replicate offline activities online; rather, they create and engage in new mobile and social behaviors. This article was originally published in EDUCAUSE Review, a bi-monthly magazine on current developments and trends in information technology, how they may affect the university as an institution, and what these mean for higher education and society. …
Friday 5 — 9.5.2014
Wondering why your iPhone app was rejected from the app store? Apple has revealed the top 10 reasons that submitted apps don’t make the cut. Placeholder copy is among the offenders, which provides good fodder for longtime foes of Lorem Ipsum. A common first step toward finding out what your website users value is to …
Friday 5 — 8.22.2014
Brands are active on social networks to reach engaged audiences, and the networks are finding creative ways to monetize their involvement. SoundCloud this week announced a new advertising platform, just as Instagram rolled out its analytics tools for brands. Both SoundCloud and Instagram have afforded brands huge organic growth; the challenge will be to offer them new …
Friday 5 — 8.15.2014
Lots of buzz about the U.S. Government’s launch of a new SWAT-team digital service, and its digital services playbook. The tenets above are clear and proscriptive, and, true to the complexity of digital transformation, allude to the tremendous change management effort required. It’s not trivial to enable institutional culture shifts like “Address the whole experience …
Friday 5 — 7.25.2014
The New Yorker has updated its web presence to take advantage of the internet’s love affair with quality, longform reads. The mobile design gets it right, with smooth interactive elements like a fly-in hamburger menu. This Guardian review credits the re-design for avoiding looking “like a middle-aged man dropping the ends of his words in …
Friday 5 — 6.13.2014
Amazon launched a streaming music service — a relatively commoditized offering with competitors like Spotify, Beat, and Rdio. The differentiator may not be a more robust feature set, in part because Amazon’s offering does not include Universal Music Group’s catalog. Instead, as this article points out, the Prime bundling with free shipping and book lending may …
CIA’s epic first tweet
How to tweet (brilliantly) as a decidedly un-B2C brand
Summer reading picks
With Memorial Day and Harvard’s commencement in the rear view mirror and temperatures in Boston threatening to stay over 50º F, it’s time to start thinking about summer reading. Not a lot slows down at work, but I invariably put together an overly-ambitious summer reading list. This year, I’ll try get through at least five …
Friday 5 — 5.30.2014
Mary Meeker released her annual, comprehensive internet trends report. Lots of stats reinforce the enormous potential in mobile, like room for growth in global smartphone adoption, and opportunity in mobile advertising. She notes that the education industry is at an “inflection point,” with increasingly global user bases (particularly for duolingo above) and the rise of …
Next gen mobile: your app data finds you
The news industry is still struggling with the shift to digital, as the leaked New York Times innovation report underscores. Apart from new required competencies like video, data visualization, and analytics that digital transformation demands, there is a similar tectonic shift in reader (user) expectation. News has gone from being a canonical resource that people …