October, 2015 Archive

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Friday 5 — 10.30.2015

In the early 90s, corporate marketing departments produced physical brand books, illustrating dos and don’ts for print, TV, signage, trade shows, etc. Fast forward a couple of decades, and the digital world requires a wide-ranging brand treatment that enables variations in volume, and concepts like stacking. See this gorgeous Netflix brand rollout for a best-in-class example. I’m a longtime …

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Steps at ILLUMINUS

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HUBweek moments

HUBweek 2015 is a wrap. 46,000 people took part in this weeklong celebration of the work and impact at the intersection of art, science, and technology in Greater Boston. The festival was co-founded by Harvard, MIT, MGH, and the Boston Globe, and benefited from creative collaborators from dozens of institutions across the region. A few of my …

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add to slack button hand

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Friday 5 — 10.23.2015

“Just a Brown Hand” takes a look at the decision process behind a seemingly small detail: the skin color of the hand depicted in the new Add to Slack feature launched this week. It’s a good reminder of the normative defaults often hard coded into software we use. Curious about the future of tech and media? If so, …

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teens and tech

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Friday 5 — 10.16.2015

When you’re in love, you text daily. Or at least our teenagers do 72% of the time, compared with only 39% who talk on the phone daily. And when they break up? 43% untag or delete photos shared online. Read the full report on teens, technology, and romantic relationships. How do you manage product feedback in …

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How Budweiser won the Nobel Prize in chemistry

It’s easy to spot the difference between an organization with digital DNA and an organization still making the transition. Here’s an example highlighting different approaches to breaking news. On Monday morning the Nobel Prize in chemistry was announced. The Wall Street Journal was pushing the story via multiple Twitter accounts. So I clicked on one …

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