By Consumer feedback is crucial in building a successful product. Understanding how and when to solicit it can make all the difference. Read and learn from these 5 mistakes we all make with product feedback. Marketing is now in the experience business. In a digital era, marketers need to invest in user experience as a critical competency, and embrace …
Friday 5 — 2.13.2015
With the rise of sideways traffic via search and social, the homepage of a news site isn’t the single navigational portal it once was. Still, it’s an important brand asset, and defines organizing principles for content. Here are 64 ways to think about a news home page. Balancing being informed with staying productive isn’t easy. It requires effort …
Friday 5 — 2.6.2015
Social media preferences vary by race and ethnicity. Instagram users reflect some stark differences, with 38% of blacks and 34% of Latinos using the photo sharing service, compared to just 21% of whites. In the surprising news category, it turns out that the best Gmail app for the iPhone is now made by Microsoft. Gmail has always worked well …
Friday 5 — 1.30.2015
Snapchat aims to become a force in mobile news with this week’s launch of Snapchat Discover. Here are some tips on how to use it. If you’re like 82% of people, you have forgotten a password for a website. Luke Wroblewski has a thoughtful piece on password masking, security, and our one-touch future. Because we’re …
Friday 5 — 12.5.2014
We’re all producing more video, but who’s watching? Unlike written content, where a strong open may draw a reader in, there is a divide between those who press play on a video, and those who don’t. This post suggests that video consumption may not be evenly distributed across your audience — and you may have a very specific segment that forms …
Friday 5 — 11.28.2014
Technology surrounds us, but what do most internet users understand about it? A Pew survey on web and digital technology found that only 23% of adult users are aware that “the Internet” and “the World Wide Web” are not the same thing. And while 83% of those surveyed could correctly identify Bill Gates, fewer than half knew that Facebook started at …
Friday 5 — 11.21.2014
Google is now clearly identifying mobile-friendly sites in its search results. While Google’s search algorithm remains a well-kept secret, it’s not a stretch to infer that sites that perform well on mobile will index better for its search. Wasting time on Facebook at work is a popular pastime, even if you have to access it stealthily on …
Friday 5 — 11.14.2014
Beyond audience analytics and editorial review, what are some other ways to suss out how well your website content is performing? Here are seven website graders you can try today. We’re all hoping for a silver bullet for email management, but Google Inbox isn’t it. While the Material Design approach makes the app look slick, the default bundling of conversations and …
Friday 5 — 11.7.2014
This week Google Maps is rolling out a new redesign with improved ease of use. Beyond the clean look and brighter palette, note the increased surfacing of transactions through the map, like making a restaurant reservation through Open Table or booking a car through Uber. Reddit’s Bit of News bot summarizes news that’s shared on Reddit as it reaches …
Friday 5 — 10.31.2014
Benedict Evans demonstrates how mobile is eating the world. It’s worth reading for the astonishing growth metrics, like 80% of all adults in the world owning smartphones by 2020. One larger point is that tech is rapidly moving beyond the tech sector to transform all industries. And for now, that starts mobile first. Product managers are critical in the …