Luxury brands have not been early internet adopters — I can recall 1999 meetings with Neiman Marcus execs highly skeptical of the taint of technology. Today, brands are online en masse. Some craft a unique approach to user experience, while others contemplate direct sales via WhatsApp. There’s been endless analysis of the Snap IPO and its non-voting shares this past week. …
Friday 5 — 11.27.2015
It’s been an odd, three-day work week on the interwebs. We had the #SlackDown maelstrom with an impressive social media save, fake Don DeLillo joined Twitter to announce a fake death, and then a real Jeff Bezos joined Twitter to announce a real disposable rocket launch. Go figure. In more substantive news: WordPress has disrupted itself, according to founder Matt Mullenweg. …
Friday 5 — 5.9.2014
You likely don’t need a set of graphics and stark statistics to remind you how much work email has encroached on our personal lives. Also: thoughtful essay on how excessive corporate email promotes burnout rather than productivity. Email marketing is a staple of corporate and nonprofit outreach, but how do you get those overloaded recipients …