Almost every event I’ve been to lately — whether it’s within the marketing, technology, or social entrepreneurship communities — raises both the inevitability and the risks of artificial intelligence. There’s a lot of excitement and trepidation, and early consideration about where the responsibility for ethical AI resides. A new Pew report captures some of those …
Friday 5 — 7.8.2016
A case for using paper rather than a purely digital approach underpins this article on how to get the most value out of wireframes. The goal is to focus your energy — and your stakeholders’ attention — on providing feedback that is high-level and conceptual rather than aesthetic and over-specific. This insider’s guide to Google docs at work …
Friday 5 — 6.17.2016
Mary Meeker’s annual internet trends report reveals that internet growth is finally losing its mojo, but certain behaviors, like photo sharing and voice, continue to rise. Read the slide deck (or just the analysis.) Pleased to see Candace Payne, aka Chewbacca mask lady, made slide 85! The New York Times explains dark patterns, websites that turn persuasive user experience design into a dark …
Friday 5 — 3.25.2016
Scott Brinker has released the 2016 marketing technology landscape diagram, mapping 3,874 solutions into six capability categories (shows above). The slide shows that “one platform to rule them all” has not yet emerged — middleware is enabling greater integration among them. When building a digital product, it’s easy for teams from marketing to development to get atomized and …
Friday 5 — 3.4.2016
My mild obsession with work hacks is gratified by this list of 32 of the best productivity tools. I’ve also observed that my habits have changed over time — I use overarching to-do and project management apps like Evernote less, and little tools like Momentum more. When might it make sense to have a digital alter ego rather than …