Brands are active on social networks to reach engaged audiences, and the networks are finding creative ways to monetize their involvement. SoundCloud this week announced a new advertising platform, just as Instagram rolled out its analytics tools for brands. Both SoundCloud and Instagram have afforded brands huge organic growth; the challenge will be to offer them new …
Friday 5 — 8.15.2014
Lots of buzz about the U.S. Government’s launch of a new SWAT-team digital service, and its digital services playbook. The tenets above are clear and proscriptive, and, true to the complexity of digital transformation, allude to the tremendous change management effort required. It’s not trivial to enable institutional culture shifts like “Address the whole experience …
Friday 5 — 8.8.2014
Snapchat and WhatsApp are emerging as dominant photo sharing platforms. Interesting that a main modality for this sharing is private messaging (quasi-ephemeral in the case of Snapchat) versus Facebook’s one-to-many concept of posting to your profile page. Social networking skeptics often decry the use of “friend” as an organizing principle for everyone from your sister …
Friday 5 — 8.1.2014
In less than a year Product Hunt has become an essential daily ritual for the tech obsessed. How did it get there? It identified a clear problem: “Help me find the latest new, cool things.”Then the team made a bunch of smart decisions, including launching with an early, buggy version (and improving from there!), starting …
Happy birthday, cherished LinkedIn professional acquaintance!
Whether you use LinkedIn on a laptop, the traditional mobile app or the new Connected app, you’ve no doubt encountered the LinkedIn birthday phenomenon. I don’t know how well LinkedIn thought this user experience through, but here’s how it plays out in practice. Remember that slightly sweaty but affable guy you sat next to at …
Friday 5 — 7.25.2014
The New Yorker has updated its web presence to take advantage of the internet’s love affair with quality, longform reads. The mobile design gets it right, with smooth interactive elements like a fly-in hamburger menu. This Guardian review credits the re-design for avoiding looking “like a middle-aged man dropping the ends of his words in …
Friday 5 — 7.18.2014
With a growing and highly engaged (dare I say fanatical?) user base, Instagram has remained a social media darling. This comprehensive piece describes how its founders make the business tick, keep user engaged in a landscape of mercurial tastes, and prepare the app for monetization in the future. There’s a new Facebook app, but only for …
Friday 5 — 7.11.2014
LinkedIn launched an app called Connected to simplify and enhance networking. The app provides members with more information about the current status of their contacts, including new jobs, media mentions, and the dubious milestone of the “work anniversary”. The calendar sync allows for pre-meeting intelligence, which means pushing you information about contacts just ahead of …
Friday 5 — 7.4.2014
What are the kids up to on the internet these days? A handy breakdown of reported social network usage by the high school class of 2014 reveals that Facebook is still a player with 61% of teens accessing at least once a day. Also, breaking news: Teens hide what they are doing online from their …