Happy birthday, cherished LinkedIn professional acquaintance!

Happy birthday, cherished LinkedIn professional acquaintance!

cakeWhether you use LinkedIn on a laptop, the traditional mobile app or the new Connected app, you’ve no doubt encountered the LinkedIn birthday phenomenon. I don’t know how well LinkedIn thought this user experience through, but here’s how it plays out in practice. Remember that slightly sweaty but affable guy you sat next to at Dreamforce back in 2004? And that you talked about CRM and found out you both used to work at Lotus? And then you connected on LinkedIn? Well, now it’s his birthday — what are you going to do about it?

And once LinkedIn has a piece of connection-enhancing information like this, it’s like a dog with a bone. Those birthdays will surface on the mobile app stream, and pop up as “notifications.” They’ll be emailed to you each morning beneath a giant collage of people you vaguely remember from somewhere, who are unwittingly celebrating dubious life milestones like the “work anniversary.” Those birthdays will pop up in the content feed just when you found an Influencer piece you might actually want to read. LinkedIn wants you to know: that guy from Dreamforce? Back in 2004? It is his birthday.

Read the rest of Happy birthday, cherished LinkedIn professional acquaintance! over at Medium.

Photo credit: Tasha Chawner

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