Friday 5 — 3.24.2017

Friday 5 — 3.24.2017

YouTube has released an AI-powered emotion engine that helps video creators, aka influencers, understand which elements are most and least effective. YouFirst shows the video to a segment of the creator’s audience, uses facial recognition to identify the “power moments” that resonate, and can even tell you which groups of people enjoyed different parts of the content. Anyone remember when building a website meant hiring a webmaster and writing a million […]

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Friday 5 — 3.17.2017

Friday 5 — 3.17.2017

John Maeda and team released the 2017 Design in Tech report. Observations include lessons from Chinese design tech principles and practices; the value of inclusive design; and writing as a must-have skill. The early promise of social media as proxy for inclination to purchase has not been realized. HBR explores the marketing value of social media, and highlights ways marketers can gain customer intelligence and make the most […]

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Friday 5 — 3.10.2017

Friday 5 — 3.10.2017

Luxury brands have not been early internet adopters — I can recall 1999 meetings with Neiman Marcus execs highly skeptical of the taint of technology. Today, brands are online en masse. Some craft a unique approach to user experience, while others contemplate direct sales via WhatsApp. There’s been endless analysis of the Snap IPO and its non-voting shares this past week. Employees, like Evan Spiegel, got (paper) rich, and DJ Khaled […]

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Friday 5 — 3.3.2017

Friday 5 — 3.3.2017

Having lived through 1990s website with visit counting tickertapes and dancing babies, and then the 2000s with endless moving carousels, I’m skeptical of movement for movement’s sake. But Nick Babich explains three valid use cases for animation in mobile user interface design. If your email open rates are flagging, consider using emojis. New research finds that adding emojis to subject lines can boost email open rates 85%. A […]

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