ArchiveSeptember 2014

Future M and Inbound


Last week, well over 10,000 digital marketers and technologists arrived in Boston for MITX’s Future M, and Hubspot’s Inbound. For Future M, I was fortunate to participate in a fireside chat led by industry pro Sarah Fay on how to cultivate a digital team. Smart question from the audience: who are the three members I would bring to a desert island digital team? My answer: developer...

Friday 5 — 9.26.2014


Even with the meteoric rise of social media, search remains a significant driver of traffic for most sites. Google released a helpful, scrolling infographic reviewing the basics of how search works. Visual social network Pinterest is a treasure trove for publishers. Not only a resource for trendspotting, Pinterest can in some cases drive more referral traffic to publishers than Facebook or...

Friday 5 — 9.19.2014


Facebook is updating its News Feed, again. This set of changes focuses on putting more weight on trending topics, so your feed reflects more discussion of what’s going on right now. Now the recency of the likes and comments on posts will matter more, perhaps reducing the frequency of those odd moments when a friend’s heavily-liked wedding post resurfaces in your feed as they’re...

Setting the Stage for Digital Engagement: A Five-Step Approach


Today, people don’t simply replicate offline activities online; rather, they create and engage in new mobile and social behaviors. This article was originally published in EDUCAUSE Review, a bi-monthly magazine on current developments and trends in information technology, how they may affect the university as an institution, and what these mean for higher education and society.   To get a...

Friday 5 — 9.12.2014


When Spotify bought music intelligence platform Echo Nest, they gained access to a trove of data, and a smart team of people who could optimize curation. A new Spotify Insights blog focuses on telling scientifically-driven stories about music. This first post takes a look at how music migrates, and the varying musical influence of cities around the world. The options for publishing your content...

Friday 5 — 9.5.2014


Wondering why your iPhone app was rejected from the app store? Apple has revealed the top 10 reasons that submitted apps don’t make the cut. Placeholder copy is among the offenders, which provides good fodder for longtime foes of Lorem Ipsum. A common first step toward finding out what your website users value is to dive deep into existing quantitative and qualitative data. Why not also...

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