Perry

Hewitt

Tag: nonprofit

  • Friday 5 — 1.6.2017

    Friday 5 — 1.6.2017

    1. Paul Ford gave online donations to 33 charities, and you won’t believe what happened next. Actually, you would — he found a number of opportunities to improve the user experience in online giving.
    2. The headlines remind us that artificial intelligence is coming, and we’re all at risk of losing our jobs to the machines. Consider these four factors when assessing the impact of AI on design jobs.
    3. Even if you can’t bear the thought of another 2016 roundup, don’t miss Ben Thompson on the state of tech, now that tech firms are the incumbent ripe for disruption. Who can resist a sentence that begins “There is a certain symmetry to Dollar Shave Club and Donald Trump”?
    4. The red envelope came online in 2012, but it was WeChat that turned social cash into a phenomenon. Read for lessons on marketing and community engagement tactics, as well as a great fast follower case study.
    5. Stay safe with these useful tips for using public wifi. Better yet, try not to use it.

    Weekend fun: Explore a compelling interactive visualization of every line in Hamilton. Fuel for your dreams and/or nightmares: giant robot takes first steps with human on board.

    Consumed: At the Bennett, a Madame George and a beet tartine — ideal on a rainy evening.

    Every Friday, find five, highly subjective pointers to compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally. Sign up for a weekly email.

     

  • How are arts orgs wrangling digital?

    How is the digital explosion affecting arts organizations? Last week, a Pew Internet report revealed the current digital focus of arts orgs, and what they identify as emerging opportunities and costs. Unsurprisingly, 99% have a web presence and many struggle with the time and expertise cost of social media. A few other findings that leapt out:

    • a full 97% have a presence on social networks and 45% post at least once a day
    • the “brand champion” strategy of having patrons help manage negative comments on social media is working for many
    • widely varied audience use cases (e.g., older/younger patrons divide on social media) creates need to support traditional alongside new media outreach
    • 20% have reprimanded employees over content shared online, which speaks to tensions between employees’ right to freedom of expression and the organizational needs for confidentiality and appropriate, public behavior (if this isa tension in publicly-funded arts orgs, what does this look like for banking?)

    One opportunity that stood out was the sizeable gap between adoption of websites (99%) and social presences (97%) and that of mobile apps (24%).

    Certainly, not every arts org needs a native application, but if I were working on a low-cost SaaS mobile solution with ecommerce baked in, arts organizations would be on my target list.