Friday 5 — 4.21.2017

Friday 5 — 4.21.2017

No one needs the embarrassment of a notification popping up at the wrong time — or on the wrong device. Wired explains how to find out where you’re signed into iMessage, set up two-factor, and turn off messaging where needed. Bloomberg’s new Lens app provides a handy overlay of contextual information about people and companies. You can try it as a Chrome extension or an iOS […]

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Friday 5 — 3.24.2017

Friday 5 — 3.24.2017

YouTube has released an AI-powered emotion engine that helps video creators, aka influencers, understand which elements are most and least effective. YouFirst shows the video to a segment of the creator’s audience, uses facial recognition to identify the “power moments” that resonate, and can even tell you which groups of people enjoyed different parts of the content. Anyone remember when building a website meant hiring a webmaster and writing a million […]

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Friday 5 — 8.5.2016

Friday 5 — 8.5.2016

Consider optimizing your analytics implementation for more lightweight use cases — e.g., monitoring and reporting, rather than exploration and data mining . Alex Couch captures a frustration I’ve experienced with all kinds of software projects—a great deal of energy is expended designing for what might end up being the rarest and most involved use case, neglecting the lighter weight, most common use cases. A healthy social media strategy requires ongoing measurement and evolution. […]

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