Friday 5 — 1.30.2015


  Snapchat aims to become a force in mobile news with this week’s launch of Snapchat Discover. Here are some tips on how to use it. If you’re like 82% of people, you have forgotten a password for a website. Luke Wroblewski has a thoughtful piece on password masking, security, and our one-touch future. Because we’re not getting any smarter about passwords. GIFs are...

How to manage your bandwidth — for social


I’ve long been a believer in the rocks, gravel, sand analogy popularized by Steven Covey when it comes to task management. You have to make sure you get the big rocks in — that presentation due Wednesday, that project plan review for Friday — before you are pecked to death by ducks, a.k.a. email. It’s easy for small tasks to prevent focus, so be aggressive about putting...

Mastering digital project momentum


What are the factors that make a digital project take off and gather momentum—or drop like a stone? We’ve all been in kickoff meetings for large-scale web projects. People show up bright-eyed and well-intentioned, ready to take part in a brainstorm led by someone with fashionable glasses. Colorful sticky notes and Sharpie fumes create an atmosphere of endless possibility. And by and large, that’s...

How to staff an effective social team


Good post from Jerry Kane on the difference between strategic and procedural social media practitioners. The former group understands your business and its vision, and the latter are the digital natives, expert in the tactical usage and what’s next on the horizon. The strategic team members have experiential business knowledge; the procedural pros have the digital muscle memory that informs...

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