What are the factors that make a digital project take off and gather momentum—or drop like a stone?

We’ve all been in kickoff meetings for large-scale web projects. People show up bright-eyed and well-intentioned, ready to take part in a brainstorm led by someone with fashionable glasses. Colorful sticky notes and Sharpie fumes create an atmosphere of endless possibility. And by and large, that’s a good thing—kickoffs are a reasonable way to assemble a team and get everyone aligned. But once people leave the headiness of the room, I’ve seen many projects become far more complex and less orderly.

How does that happen, and how can you, as a digital leader, strive to prevent it? Read the full article over at A List Apart.

Photo credit: Jay Peg