Facebook is up to 4 billion daily video viewers, and some think it may unseat YouTube as the go-to video destination. Not much of a present for YouTube’s 10th birthday. Instead of bucketing content referrals by each social network, BuzzFeed launched a new technology to track content shares across social networks. Dubbed Process for Optimizing and Understanding Network Diffusion …
Friday 5 — 4.17.2015
Apps without an interface provide services to users through native mobile capabilities. For example, Magic lets you text a number to order whatever you like without hassle, while Digit monitors your bank account activity and automates your savings. Looking for all the narcissism potential of Facebook with the quick-hit guilty pleasure of Giphy? Try Kong, a social network consisting …
Friday 5 — 4.10.2015
The first round of many Apple Watch reviews are in — here’s my favorite one, although it’s derided capably here. Certainly no one is suggesting it’s a digital must-have, but most agree it packs a few canny features. (For the optimists: Pre-order here.) New Pew research covers teens’ 2015 use of social media and technology. A solid …
Friday 5 — 3.6.2015
Meerkat is a new livestreaming video app that launched and skyrocketed this week. Tightly integrated with Twitter, the app allows you to livestream video direct to your Twitter feed. It’s ephemeral content — viewers cannot replay it, but creators can save the original video to their phones. Despite the mass adoption of Gmail, Google has …
7 opportunities for digital in educational travel
There’s a lot going on at the intersection — some might even say collision — of mobile, social, digital revolution and the travel industry. Last week I presented at the Educational Travel Community summarizing current and emerging challenges, and offering seven digital opportunities to pursue. The New Digital Normal, and What It Means for Travel from …
In defense of screen time
“Screen time” ranks among the phrases, along with “trans fats” and “big box retailer,” that elicit mournful nods among the chattering classes. People regret the loss of unmediated presence: museums free from selfie sticks, dinners uninterrupted by stealthy smartphone checks and weekends free from the tyranny of email. And I get that, I do. But …
Friday 5 — 2.20.2015
Consumer feedback is crucial in building a successful product. Understanding how and when to solicit it can make all the difference. Read and learn from these 5 mistakes we all make with product feedback. Marketing is now in the experience business. In a digital era, marketers need to invest in user experience as a critical competency, and embrace …
Noble or lazy gas: language and perspective
Last week I was speaking to a Chinese-speaking colleague when the concept of ‘noble gas‘ came up. Initially, translation was a problem, because it turns out the Chinese phrase is ‘lazy gas’ or 惰性气体. The difference made me wonder enough to go back and check where the English phrase came from. It was translated directly from the …
Friday 5 — 2.6.2015
Social media preferences vary by race and ethnicity. Instagram users reflect some stark differences, with 38% of blacks and 34% of Latinos using the photo sharing service, compared to just 21% of whites. In the surprising news category, it turns out that the best Gmail app for the iPhone is now made by Microsoft. Gmail has always worked well …
Friday 5 — 1.30.2015
Snapchat aims to become a force in mobile news with this week’s launch of Snapchat Discover. Here are some tips on how to use it. If you’re like 82% of people, you have forgotten a password for a website. Luke Wroblewski has a thoughtful piece on password masking, security, and our one-touch future. Because we’re …