Mary Meeker’s annual internet trends report reveals that internet growth is finally losing its mojo, but certain behaviors, like photo sharing and voice, continue to rise. Read the slide deck (or just the analysis.) Pleased to see Candace Payne, aka Chewbacca mask lady, made slide 85! The New York Times explains dark patterns, websites that turn persuasive user experience design into a dark …
Friday 5 — 5.6.2016
Visual content is everywhere, and measurement and optimization are starting to catch up. Netflix already knows which pictures you’ll click on and why, and blogged some lessons learned — including the value of regional nuance, and of recognizable, polarizing characters. As a travel geek, I loved this compilation of 16 apps that will help you travel the world. Some …
Friday 5 — 4.8.2016
Live video is becoming more popular from breaking news coverage to ordinary, slice-of-life broadcasts. Try this new Facebook Live map to see real-time videos now playing worldwide. Reddit has launched its first official apps for iOS and Android. Popular subreddit communities like /r/science already drive a fair amount of traffic to news and edu sites; reliable native mobile apps …
Friday 5 — 4.1.2016
If the headlines you scroll through in your Facebook or Twitter feed seem remarkably similar, there’s a good reason for that. This Buzzsumo post on how to write viral headlines identifies the common elements that lead to successful reach. Low-res live video captured via mobile was all the rage last year with Meerkat and then Periscope, and recently Facebook Live videos seem …
Friday 5 — 3.25.2016
Scott Brinker has released the 2016 marketing technology landscape diagram, mapping 3,874 solutions into six capability categories (shows above). The slide shows that “one platform to rule them all” has not yet emerged — middleware is enabling greater integration among them. When building a digital product, it’s easy for teams from marketing to development to get atomized and …