Friday 5 — 4.1.2016

By Friday Five

5 elements of viral headlines

  1. If the headlines you scroll through in your Facebook or Twitter feed seem remarkably similar, there’s a good reason for that. This Buzzsumo post on how to write viral headlines identifies the common elements that lead to successful reach.
  2. Low-res live video captured via mobile was all the rage last year with Meerkat and then Periscope, and recently Facebook Live videos seem to be everywhere. Facebook posted these useful tips for maximizing a live video experience for your viewers.
  3. Snapchat is also moving into live experiences, through new phone and updated chat functionality released this week. This video explains the allure of Snapchat as a provider of “a floor to ceiling window observation deck into someone’s life.” For a more in-depth take on the platform as a business, read Snapchat’s Ladder.
  4. John Rampton shares 7 tips to be a productive content marketer. The list of tools included is useful for anyone who regularly posts content online, and is looking for better ways to manage screen time.
  5. Google’s AlphaGo, and IBM’s Watson, and maybe even our own Slackbots remind us daily that machine intelligence is here. Shivon Zilis, an early stage VC who has helped shape public understanding of the industry, has released a new landscape of the companies in machine intelligence.

Weekend fun: We all know texting and driving is dangerous, but the allure of the dopamine rush can be overwhelming. New Zealand’s stellar new anti-texting campaign eschews gore in favor of an awkward reminder of what’s important. Also, it’s April 1 — enjoy this roundup of the pranks, good and bad, so far. Here’s my favorite: the duolingo pillow.

Every Friday, find five, highly subjective pointers to compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally. Try out the Friday 5 archive, or sign up for a weekly email.

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