Bringing teams together to work on enterprise content products requires intentional and consistent effort. It’s hard to get people sitting in different silos to collaborate, and it’s crucial to gain executive buy-in for an investment in content strategy.

Confab 2018 invited me to share some of the approaches I’ve used to break down barriers and garner support for content strategy. These include tactics like governance checklists, ongoing education programs, and even brokering an exchange of hostages.