Friday 5 — 10.31.2014

Friday 5 — 10.31.2014

Benedict Evans demonstrates how mobile is eating the world. It’s worth reading for the astonishing growth metrics, like 80% of all adults in the world owning smartphones by 2020. One larger point is that tech is rapidly moving beyond the tech sector to transform all industries. And for now, that starts mobile first. Product managers are critical in the software industry — and this discipline is spreading as every […]

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Friday 5 — 10.24.2014

Friday 5 — 10.24.2014

Analytics firm Chartbeat has opened up its measurement methodology, limitations and all. By exposing their thinking and technology, they give the service’s users better insight into their reports — and simultaneously ramp up the pressure on the competition to go transparent. Now that we’ve all given up on comments, annotation is on the rise. The Genius platform continues its quest to annotate everything through social reading. […]

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Friday 5 — 10.17.2014

Friday 5 — 10.17.2014

Twitter has enabled streaming audio to a limited number of partners via Audio Cards using Soundcloud. Now users can listen, like and share audio content on SoundCloud without leaving Twitter. This feature will be big for music, and useful for finding new audiences for public radio programming. Audio excerpts might also serve up interesting teasers for online learning content. With stickers in comments and the ability to draw on photos […]

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How to lead a responsive web design

How to lead a responsive web design

Web thought leaders and authors Karen McGrane and Ethan Marcotte now publish a popular responsive web design podcast. Each episode features an interview with the people who make responsive redesigns happen, and covers the various complexities from change management and organizational readiness to design optimization and monetizing mobile. You can see my interview here, which talks about the current content strategy shift toward mobile, and a recent responsive redesign at Harvard.

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Friday 5 — 10.10.2014

Friday 5 — 10.10.2014

Google has enhanced its search results with an “In the News” box. These results include blogs and other content sites that are not traditionally indexed as news. This would explain the travesty above, where a Chelsea blog is listed related to a search for Arsenal F.C. Here’s a thoughtful recap and lessons learned from the NYTNow and soon-to-be-shuttered NYT Opinion apps. Being smart about mobile can […]

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Friday 5 — 10.3.2014

Friday 5 — 10.3.2014

Pageviews and clicks provide some insight into your content’s performance, but understanding if and where your users are paying attention is far more valuable for content producers and advertisers alike. Chartbeat announced that it’s been certified by the Media Ratings Council for a new way of measuring reader attention: active exposure time. Are we actually reading the articles we share on social networks? Buzzfeed’s new data […]

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