Twitter has enabled streaming audio to a limited number of partners via Audio Cards using Soundcloud. Now users can listen, like and share audio content on SoundCloud without leaving Twitter. This feature will be big for music, and useful for finding new audiences for public radio programming. Audio excerpts might also serve up interesting teasers for online learning content.
How do organizations that adopt and advance by new technology effectively drive digital transformation? According to this HBR post, it’s not an impossible task or arcane art — the main requirements are time, tenacity, and leadership.