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Friday 5 — 1.15.2016

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Mobile apps versus native web is a false dichotomy, per Luke Wroblewski. Brands need both: the former offers rich experiences, while the latter provides greater reach (including in-app browser views). We have a longstanding, love-hate relationship with email, where gratifying immediacy for the sender often means notification hell for the recipient. The Atlantic explains how we got here, why email...

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