Find your mobile champion

By General

Google has released the Mobile Playbook, which as they point out renders beautifully on tablet devices (or on what the rest of the country calls “My iPad”).

Not too much new news here, and unsurprising but important emphasis on the rise in mobile search (25% of all movie searches are on a mobile device, for example). Biggest need and shift identified is for appointing a mobile champion in the enterprise. We’re at the same race to the siloed bottom without an integrated strategy as we were when every product brand in the enterprise created a website back in 1995. But the stakes are higher — back in the day, the web was one among many strong brand touchpoints, where mobile in 2012 will be the leading touchpoint for many audiences.

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