Digital delivery: CMO innovation summit
Thanks to Margaret Molloy for Eight Digital Imperatives for CMOs, a thoughtful distillation of a panel from the CMO innovation summit in NYC last week. I liked the panel’s focus on digital delivery – there are a lot of digital theorists and issue spotters in any large organization, but this panel focused on practical approaches for successful digital experience delivery.
Agree with all eight imperatives, but would underscore the need for broader marketing teams to get fluent in digital, and stay agile with efforts. In large organizations it’s tempting to invest too heavily in an enterprise planning approach, only to be upended as disruptive consumer technologies rapidly change audience behavior (half of American adults are smartphone owners) as well as the in-house expectations of speed (great special report from The Economist).