Friday 5 — 10.17.2014


Twitter has enabled streaming audio to a limited number of partners via Audio Cards using Soundcloud. Now users can listen, like and share audio content on SoundCloud without leaving Twitter. This feature will be big for music, and useful for finding new audiences for public radio programming. Audio excerpts might also serve up interesting teasers for online learning content. With stickers in...

Friday 5 — 8.22.2014


Brands are active on social networks to reach engaged audiences, and the networks are finding creative ways to monetize their involvement. SoundCloud this week announced a new advertising platform, just as Instagram rolled out its analytics tools for brands. Both SoundCloud and Instagram have afforded brands huge organic growth; the challenge will be to offer them new business tools without...

Listen up: how to advance an audio strategy


Audio is the perpetual bridesmaid at the multimedia wedding celebrated on the web today. That’s not to say people haven’t long recognized the value of audio files distributed over the internet. Major milestones include the creation of PRX and the mainstreaming of podcasting, the iTunes store (now 10 years old with 50 billion downloads), and the relatively recent arrival of SoundCloud...

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