Tagpublishing

Friday 5 — 3.11.2016

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When are people on Facebook, Reddit, or Gmail? This data dive by Medium’s head of Product Science discovered that the times of day when people read tend to follow consistent patterns each week.  Design thinking has been all the rage for a while. It’s one thing to understand the overall concept, and yet another to change an organizational culture. This McKinsey interview examines ways...

Friday 5 — 2.19.2016

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Can’t find the right words for your tweet? GIF search is rolling out to Twitter users for both tweets and direct messages. Giphy’s new $55M funding round seems to confirm that GIFs are taking over the world. In mid-April, Facebook will open up Instant Articles, a format that loads articles within the app more quickly than traditional links, to all publishers. Poynter notes the opportunity...

Friday 5 — 5.15.2015

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The big news for publishers this week was Facebook Instant Articles. The New York Times and Buzzfeed were among the first publishers on board, reaping the benefits of reach, fast-loading articles, revenue sharing, and data access. While some fear it’s a deal with the devil, Poynter is more measured in its assessment. What do Facebook Instant Articles and the $4.4B Verizon-AOL deal have in...

Friday 5 — 2.27.2015

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Medium has expanded it focus from elegantly formatted longform content to dive headlong into the stream. Now users land on a page featuring an open, simpler editor up top, which lowers the barrier to entry and ideally attracts more users. Search engine optimization (SEO) and content marketing are often presented as competing rather than complementary disciplines. Here’s a solid explanation...

Friday 5 — 9.26.2014

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Even with the meteoric rise of social media, search remains a significant driver of traffic for most sites. Google released a helpful, scrolling infographic reviewing the basics of how search works. Visual social network Pinterest is a treasure trove for publishers. Not only a resource for trendspotting, Pinterest can in some cases drive more referral traffic to publishers than Facebook or...

Friday 5 — 7.25.2014

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The New Yorker has updated its web presence to take advantage of the internet’s love affair with quality, longform reads. The mobile design gets it right, with smooth interactive elements like a fly-in hamburger menu. This Guardian review credits the re-design for avoiding looking “like a middle-aged man dropping the ends of his words in an attempt to be down with the kids.” One...

Friday 5 — 7.18.2014

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With a growing and highly engaged (dare I say fanatical?) user base, Instagram has remained a social media darling. This comprehensive piece describes how its founders make the business tick, keep user engaged in a landscape of mercurial tastes, and prepare the app for monetization in the future. There’s a new Facebook app, but only for famous people. Features focus on ease of use for...

When lines blur: medium and content in online publishing

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We all like clarity — bright dividing lines that indicate what we’re accountable for and where we should fear to tread. Back in the old days of newspaper publishing, roles were clear: the journalists wrote the copy, the photographers snapped the images (but not too many of them for a Serious Publication), and the business side handled the unseemly aspects of the work, like advertising...

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