Search engine optimization (SEO), Search Engine Marketing (SEM), and increasingly, paid social media placement can achieve remarkable results. Using smart keywords and accessing segmented, up-to-date user data troves like Facebook’s can produce the kinds of attention that drive revenue, and occasionally even “go viral”. But sometimes these tools lead people to believe they can omit the first, essential step: creating …
Try it: Visualize your gmail network
Use gmail? You might want to try MIT Media Lab’s immersion, a terrific service that maps your email correspondence through metadata and provides you with a clear view of your email networks and correspondence habits over time. The colored clusters above reveal my own family, friend, and colleague configurations over 8.5 years of gmail use. You can segment by …
5 online first impressions
In the offline world, clichés about first impressions abound. From the oft-repeated “you never get a second chance to make a first impression” to articles admonishing us about body language and the importance of women wearing makeup to appear competent, there’s lots of advice floating around for acing the first in-person meeting. Here are five things …