We want people to care about design as much as we do, but how can they if we speak to them in a foreign language? It’s important that, as we do with any user, we find a shared vocabulary and empower everyone else to become evangelists for our cause. — Inayaili de Leon in A …
Brand democracy is not brand anarchy.
Just read The Role of Brand in the Nonprofit Sector which pointed to the emerging acceptance of brand as strategic asset that goes beyond tactical fundraising tool. There’s an interesting tension between the rise of individual voices through social media, and a dated perception that messaging hierarchies mandate institutional lockstep. This is definitely a top FAQ: “why …