We want people to care about design as much as we do, but how can they if we speak to them in a foreign language? It’s important that, as we do with any user, we find a shared vocabulary and empower everyone else to become evangelists for our cause.

Inayaili de Leon in A List Apart with a great reminder that even if we spend all day communicating across platforms, there’s a lot to be gained by building a narrative and a shared vocabulary.

• Becoming better communicators •

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