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How to solicit smart comments

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Articles about the complex issues affecting women in the workplace are lightning rods for impassioned conversation. This New York Times article on gender equity at Harvard Business School was bound to elicit strong opinions, just like the original 2003 Opt Out Revolution piece and its 2013 sequel (spoiler alert: damned if you do, damned if you don’t). [tweetable...

What is an annotation on the web?

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A new content type, user annotation, has been cropping up on popular websites lately. An annotation allows site visitors to interact directly with a chunk of content rather than scroll to the bottom of a page to leave a comment. User-contributed annotations are not only a way for readers to interact with text, but for users to engage with other media like images on Gawker and audio files on...

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