1. Beyond audience analytics and editorial review, what are some other ways to suss out how well your website content is performing? Here are seven website graders you can try today.
2. We’re all hoping for a silver bullet for email management, but Google Inbox isn’t it. While the Material Design approach makes the app look slick, the default bundling of conversations and multiple message management options are confusing.
3. With 14 newsletters, and merely one on the topic of cats, Buzzfeed has increased its website traffic from email by 700% year over year. Read how Buzzfeed overhauled its email strategy to become among the top traffic drivers to their site.
4. Quartz reports that while 80% of the web remains dominated by just 10 languages, another 6,990 are out there. Read how web platforms are gearing up for a truly multilingual web.
5. The early web was all about community — and then swiftly yielded to a mountain of Flash animations and brochureware. Now community management is emerging as a discipline and, increasingly, a job title.

Weekend fun: The Thanksgiving season is upon us, and Facebook has made it easier to say thanks by auto-generating videos to construct a narrative of your friendships. Creepy or clever? You be the judge.

Every Friday, find five, highly subjective pointers to compelling technologies, emerging trends, and interesting ideas that affect how we live and work digitally. Try out the Friday 5 archive, or sign up for a weekly email.