Google is once again showing tweets in search results, starting with mobile. Now you can search for topics and hashtags directly within Google. At the same time, Twitter is rolling out its own more robust search, with new features for logged-out users. My guess is that Twitter native search will cater more to live Twitter consumption of breaking news or events.
Today’s workforce spans multiple generations, new economy and old economy roles, and various degrees of digital capability. Here’s why the expertise gap matters, and why the first step is acknowledging the problem.